3Z Brands Expands Manufacturing Reach with Southerland Acquisition

In a strategic move that reinforces its dominance in the sleep products industry, 3Z Brands, a vertically integrated manufacturer and retailer of award-winning sleep solutions, has announced its acquisition of Southerland. This significant acquisition marks a pivotal moment for 3Z Brands, who now has the opportunity to enhance its manufacturing capabilities while expanding its service offerings across the United States.

The Legacy of Southerland

Established in 1893, Southerland has spent over a century delivering high-quality mattresses to retailers across the nation. With four strategically located manufacturing facilities in Nashville, TN, Phoenix, AZ, Tualatin, OR, and Oklahoma City, OK, Southerland has proven its efficiency by serving wholesale customers in 43 states. Their commitment to excellence combines traditional craftsmanship with innovative techniques, allowing them to produce a diverse range of sleep products that are known for their quality and support.

The Benefits of the Acquisition

According to John Merwin, CEO of 3Z Brands, this partnership with Southerland opens new strategic avenues for the company. By broadening its national manufacturing footprint, 3Z Brands can now cater to a more extensive customer base while minimizing delivery costs and timelines. For e-commerce customers, this means an enhanced experience due to reduced waiting periods for deliveries.

This acquisition does not only benefit 3Z’s operational capabilities but also aims to enhance the quality of service delivered to Southerland’s existing clientele. Merwin expresses his enthusiasm about welcoming Southerland into the 3Z family and emphasizes that they will continue to provide the high-caliber products that Southerland’s customers expect while also introducing greater product development resources and innovations to the brand.

Forward-Thinking Innovations

Bryan Smith, President of Southerland, echoed Merwin's sentiments, expressing excitement about the collaboration. He highlights that the alliance not only strengthens their customer service but also grants access to a wealth of resources that 3Z Brands brings along, which is crucial for growth in the competitive market of sleep products. The integration process will see Southerland’s facilities undergoing significant capital improvements, with plans to introduce advanced manufacturing equipment, thus streamlining operations.

The Nashville plant, in particular, is set to become the East Coast e-commerce hub for 3Z Brands. This strategic decision is expected to maximize efficiency and significantly benefit Southerland’s operational scale. Furthermore, 3Z’s vertically integrated framework, which encompasses foam, coils, and sewing operations, allows for improved efficiencies and innovation which are at the heart of Southerland's production philosophy.

Maintaining Brand Identity

Importantly, while Southerland will operate under the 3Z umbrella, it will retain its independent brand identity. This ensures that customers can continue to enjoy the distinctive quality and brand loyalty that has defined Southerland since its inception. The collaboration aims to build on Southerland's legacy while integrating 3Z's diverse portfolio of renowned sleep brands, which includes Helix, Brooklyn Bedding, Leesa, Birch, Bear, and Nolah.

Conclusion

As 3Z Brands prepares to integrate Southerland into its operations, the future appears bright for both companies. With bold investments in infrastructure and a commitment to maintaining high standards of quality and customer satisfaction, this acquisition promises to enhance the overall value offered in the sleep products market. Consumers can expect to see even more innovative sleep solutions that prioritize comfort and functionality, solidifying 3Z Brands' position as a leader in the industry.