#USA #Boston #Digital Experience #Verndale #AMP

Verndale Expands Its Digital Experience Portfolio Through Acquisition of Amp's Product Experience Division

In a significant move to bolster its capabilities, Verndale, a prominent player in the digital experience and technology sector, has announced the acquisition of the Product Experience Division of Amp from Advantage Solutions. This strategic acquisition marks a pivotal enhancement in Verndale's ability to cater to brands looking for comprehensive digital product solutions.

The integration of Amp's Product Experience Division into Verndale solidifies its position as a modern growth partner. With this acquisition, Verndale is set to extend its offerings to help brands transition from initial concepts to fully developed digital products, all while continuously optimizing these products for measurable business outcomes. This shift comes at a time when businesses are under increasing pressure to translate digital experiences into tangible growth, necessitating a strategic, creative, and technologically sound approach.

Chris Pisapia, CEO of Verndale, emphasizes the importance of a unified approach in today’s fast-paced market. He states, "Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one." The collaboration with Amp, known for its expertise in combining product design, UX, engineering, and digital marketing, is seen as a perfect fit for Verndale's mission to deliver high-performing digital experiences across various sectors including technology, consumer packaged goods (CPG), healthcare, and more.

The newly merged team is recognized for its proficiency in product strategy, rapid prototyping, product development, and ongoing management using tools like SEO and analytics. This capability enables clients to navigate the complexities of product development with agility and precision.

Robert Balmaseda, Senior Vice President of Product Experience at Amp, shares his enthusiasm about the acquisition. He believes that this partnership will enhance the client experience significantly: "Clients will benefit from our combination of expertise and the embedded style of working to deliver a faster, more connected path from vision to market." This underscores a commitment to not only create innovative products but also ensure they are market-ready in a fraction of the time it previously took.

Verndale's acquisition strategy isn't merely reactive; it reflects a proactive investment in building a next-generation digital experience platform. By fusing product development, UX design, engineering, data analysis, and marketing capabilities into a single entity, Verndale aims to be a comprehensive and accountable partner for brands seeking to thrive in a digital-first environment.

The acquisition has also drawn the attention of investment firms with global investment bank Canaccord Genuity advising Advantage Solutions on this transaction. This backing points to the anticipated growth and potential of Verndale as they expand their reach and offerings.

As Verndale continues to evolve, it reaffirms its commitment to innovation in the digital experience landscape, setting the stage for growth and success in partnership with brands that demand excellence in product and user experience.

For more information about Verndale and its offerings, you can visit their official website at verndale.com.