#South Korea #Seoul #BUYING SQUARE #Catalog Shop #K-fashion

BUYING SQUARE Launches Catalog Shop: A Game Changer in Wholesale

On February 14, 2025, BUYING SQUARE, a cutting-edge digital wholesale platform, announced the launch of Catalog Shop, a revolutionary B2B solution designed to enhance wholesale transactions across the globe. The platform's launch is expected to reshape the landscape for retailers seeking easy access to diverse product lines while establishing BUYING SQUARE's position as a leader in the market.

A Comprehensive Solution for Global Retailers

Catalog Shop allows retailers to select their preferred language and currency while navigating through a user-friendly interface. The platform features standardized digital product catalogs, making it easier than ever for buyers to browse, order, and manage wholesale supplies with just a few clicks. This digital approach is positioned to eliminate the inefficiencies commonly associated with traditional wholesale practices.

Through this platform, global buyers can explore a broad range of collections including fashion, beauty, sports, golf, furniture, and art. By facilitating cross-border transactions, Catalog Shop is streamlining the buying experience for retailers worldwide.

Strengthening Its Market Presence

Over the past five years, BUYING SQUARE has firmly entrenched itself in the Asian fashion wholesale digital market. The company has established partnerships with top global retailers and distributors, amassing a remarkable KRW 140 billion (around USD 97 million) in cumulative transactions. The platform showcases an eclectic mix of brands - from luxury names like GUCCI, PRADA, BOTTEGA VENETA, CELINE, and DIOR to buzzworthy independent labels such as JACQUEMUS, OUR LEGACY, and KAPITAL.

The company's expansion strategy includes signing agreements with notable K-fashion brands, such as ORR, CODEGRAPHY, and BETTY BOOP, among others. These partnerships aim to propel these brands into international markets, demonstrating BUYING SQUARE's commitment to nurturing and promoting the best of Korean fashion.

Introducing a Tailored Digital Showroom

One of the standout features of this platform is the dedicated digital showroom for K-brands. This interactive feature allows buyers to explore new collections every season, examine styles and pricing listings, and place orders seamlessly. By collaborating with the Seoul Business Agency (SBA), BUYING SQUARE is also scouting for promising emerging K-brands to support their growth in global markets.

In the words of CEO Evan Choi, “The Catalog Shop enables brands and retailers to optimize operational efficiency. From automated order verifications to integrated multi-shipment management, our platform is engineered for seamless interactions.” With over 3,300 curated brands available, this dynamic digital wholesale marketplace offers something for everyone.

Global Ambitions

Headquartered in Seoul, BUYING SQUARE is strategically positioned to facilitate communication between brands and buyers. The company operates offices not just in South Korea, but also in New York, Shanghai, Tokyo, and Kowloon, allowing it to act as a bridge connecting diverse markets.

In just one year after its initial launch, the platform achieved remarkable success, with KRW 8 billion (approximately USD 5.5 million) in transactions. By 2024, this figure swelled beyond KRW 140 billion, underlining BUYING SQUARE's trajectory of growth and ambition.

In October 2024, it made waves in the industry by becoming the first South Korean B2B wholesale platform to establish a 4,270-square-foot showroom in Williamsburg, Brooklyn, New York. This space is envisioned to hold curated exhibitions and runway events that promote K-brands to the U.S. market.

Conclusion

With the launch of Catalog Shop, BUYING SQUARE is poised to redefine the norms of B2B wholesale transactions and solidify its standing as a leading platform. Retailers looking to expand their sourcing strategies are encouraged to take advantage of this innovative and intuitive marketplace. As BUYING SQUARE continues to grow and evolve, it invites global partners to embark on this transformative wholesale journey.

Explore more about BUYING SQUARE and the Catalog Shop experience at official.buying-square.com/en.