Launching KATAruru Nijiiro Consultation Service for LGBTQ+ Support in Companies

Introduction to KATAruru Nijiiro Consultation Service

In a significant move towards inclusivity, Persol Business Process Design has officially launched the KATAruru Nijiiro Consultation Service. This service caters to the LGBTQ+ community within companies, inspired by the vision of 'Working and Smiling'. The aim is not only to provide a safe space for LGBTQ+ individuals to voice their concerns but also to educate and support organizations in establishing a more accommodating workplace environment.

Background of the Initiative

With the implementation of the amended Comprehensive Labor Policy Promotion Act in 2020 and the recent LGBT Understanding Promotion Act in 2023, there has been a strong push for companies to adopt measures against SOGI (Sexual Orientation and Gender Identity) discrimination and harassment. However, only about 30% of companies have established LGBTQ+ consultation points, often due to a lack of knowledgeable personnel. This gap highlights the urgent need for reliable channels where employees can seek support regarding their LGBTQ+ identity and related issues, especially in industries such as construction and retail where employees are often dispersed across various locations.

Through its experience in managing LGBTQ+ consultation services for local governments, Persol Business Process Design has accumulated valuable knowledge in handling inquiries and creating effective operational strategies. Building on its existing avatar-based mental health care service, KATAruru, the company aims to provide specialized support directed at businesses with the introduction of the KATAruru Nijiiro Consultation Service.

Overview of KATAruru Nijiiro Consultation Service

KATAruru Nijiiro Consultation Service is designed to accommodate inquiries not only from LGBTQ+ individuals but also from their colleagues and superiors within the workplace. Utilizing the expertise gained from KATAruru, the service ensures user anonymity while offering support through various channels, including online consultations with qualified professionals such as clinical psychologists, certified counselors, and mental health welfare officers. These services can be conducted via avatar-based video consultations or even through chat, making it easier for users to reach out without fear of exposure.

Moreover, the service can relay requests from users to their respective organizations, ensuring that feedback regarding workplace conditions, policies, and environment is communicated anonymously. Reports on usage trends and consultation themes will help businesses improve employee satisfaction and implement measures to prevent SOGI discrimination.

Achievements in Local LGBTQ+ Consultation Services

Persol Business Process Design has effectively responded to LGBTQ+ inquiries in local government settings. The organization has built a robust framework to ensure quality responses, taking into account user characteristics in the design of consultation channels while effectively executing awareness and promotional activities. Insight gained from these initiatives will be integral to the successful launch and operation of this new service.

Example Monthly Report Contents

- Summary of usage (number of sessions conducted, methods of consultation used, and demographics of users)
- Categorization of inquiries (by sexuality, gender identity, workplace issues, and career concerns)
- Highlights of significant consultation topics and responses, ensuring that identities are protected and focused on aggregate data analytics.

Future Developments

The launch of KATAruru Nijiiro Consultation Service marks the beginning of new initiatives aimed at enhancing companies' DEI (Diversity, Equity, and Inclusion) efforts. Future offerings will include training workshops, educational programs, policy design assistance, and sharing best practices from within the Persol Group.

Message from Persol Business Process Design

Yuhika Ishima, a clinical psychologist and certified counselor from Persol's Healthcare Solutions Division, emphasizes the importance of providing a supportive environment where employees can express concerns about their LGBTQ+ identity. Given the complexities surrounding workplace relations and personal experiences, establishing genuine avenues for dialogue is crucial. KATAruru Nijiiro Consultation Service ensures users feel secure in their anonymity while offering actionable insights for companies to improve internal practices. This commitment to creating a conducive work atmosphere will continue to evolve based on consultation insights, aiming for a workplace where all employees, including those from the LGBTQ+ community, can thrive.

For more information about the KATAruru services and to make inquiries, visit: