Custom Apparel Service Launched by paintory for FAMISUKI Brand by Fisher's

paintory Launches Custom Apparel Services for FAMISUKI Brand

In a dynamic shift toward customized solutions in the fashion industry, paintory, based in Tsuyama City, Okayama, has announced its new partnership with P2C Studio, a subsidiary of UUUM Corporation. This move is aimed at supporting UUUM's creators, specifically the well-known video group Fisher's, through their lifestyle apparel brand, FAMISUKI.

The Vision Behind FAMISUKI

Launched in June 2025, FAMISUKI seeks to offer clothing that allows families to dress comfortably and stylishly, no matter the setting. With the aim of continuously evolving product lines to meet fast-moving trends, this innovative brand has opted for a supply chain model that minimizes excess inventory and enhances efficiency and responsiveness.

On-Demand Apparel Supported by Efficient Supply Chains

Thanks to paintory's solution, FAMISUKI can now initiate on-demand sales for apparel and goods through their official online store. This seamless integration allows FAMISUKI to process orders starting from just one unit, thereby eliminating the risk usually associated with inventory. Customers can order in real-time, ensuring a better match between supply and demand without unnecessary overproduction.

The collaboration leverages an advanced API connection with Shopify, simplifying the entire production logistics. Once an order is placed on FAMISUKI’s site, details automatically relay to paintory, which then manages the garment production and shipment, streamlining the retailer’s operations significantly.

Upcoming Events and Exciting Offers

On March 28, 2026, a FAMISUKI POPUP STORE is set to take place in Shibuya, Tokyo, where attendees can meet Shirokuro, the brand's creator. Special promotions will include photography tickets with the creator and the opportunity to receive a hand-signed shopper by spending over 18,000 yen on the day.

paintory's Broader Impact

paintory itself was founded on a mission to contribute to the self-realization of individuals with diverse tastes and preferences by offering high-quality, customizable apparel. Their platform, operational since November 2017, has continuously refined the process of design and production for small businesses and individual creators alike.

In addition to supporting D2C (Direct to Consumer) brand needs, paintory acknowledges the broader trends affecting the market, particularly the necessity for flexibility in product offerings to accommodate rapid shifts in consumer interests. By providing tools and services that support full-range apparel solutions from design through to fulfillment and customer support, paintory enhances the value proposition for each client they serve.

As FAMISUKI sets new standards in the influencer-driven D2C market, the partnership with paintory is illustrative of how innovative solutions can enable brands to thrive in an increasingly competitive space. The apparel range at FAMISUKI showcases essential items, including: