Zinzino AB Signs Intent to Acquire Truvy to Expand Distribution in Key Markets

Zinzino AB Enhances Distribution Network through Truvy Acquisition

On September 5, 2025, Zinzino AB (Publ.), based in Gothenburg, Sweden, took a significant step in its strategic growth plan by signing a letter of intent to acquire Truvy, a renowned North American direct sales leader in health products. This acquisition not only reflects Zinzino's commitment to expanding its footprint in vital markets like North America, Latin America, and South Korea but also aims to streamline operations and increase distribution efficiency.

Key Aspects of the Acquisition

Zinzino is set to acquire Truvy's crucial assets, which include its distributor database, customer register, inventory, and associated intellectual property rights. More specifically, Zinzino plans to purchase 100% of the shares of Truvy’s South Korean subsidiary, expediting entry into this strategically important market.

Truvy operates with a total annual turnover of around USD 12 million, focusing primarily on health and weight-loss solutions through innovative products. The collaboration is anticipated to generate substantial growth by capitalizing on the synergies that result from merging both companies' networks and combining Zinzino's unique test-based product philosophy with Truvy's existing offerings.

Financial Details

The letter of intent indicates a fixed purchase price of USD 4 million that Zinzino will settle completely in newly issued shares upon the deal's closure. Furthermore, additional performance-based earnouts are anticipated to reach up to USD 16 million, also fully payable in newly issued shares.

Zinzino is expected to finalize the acquisition agreement later in 2025, following the completion of due diligence. This strategic move will not only enhance Zinzino's distribution capabilities but also enhance its product portfolio as it seeks to better serve customers and clients in these regions.

A Vision for Personalized Health

In the eyes of Zinzino’s CEO, Dag Bergheim Pettersen, and Truvy’s CEO, David Brown, this partnership embodies the future of health and wellness — one that emphasizes personalized solutions and tailored experiences within the direct sales model. They believe that with their extensive experience and complementary business strategies, they possess the necessary tools to redefine consumer experience in these burgeoning markets.

Past Growth and Future Strategy

This acquisition follows a series of strategic investments by Zinzino, which includes previous acquisitions of companies like VMA Life, Enhanzz, and Xelliss, among others. Zinzino's overarching strategy emphasizes sustainable growth while tapping into emerging trends in health technology and direct sales.

Moving forward, Zinzino aims to adapt and thrive in a rapidly evolving landscape of personalized healthcare solutions. The alliance with Truvy represents not just a financial transaction but a pivotal shift towards revolutionizing customer engagement through modern, individualized approaches to health and wellness.

In summary, this acquisition signifies Zinzino's determined stride towards building a more robust distribution network across key global markets. With a strong emphasis on innovation and customer-centric strategies, Zinzino and Truvy appear well-positioned for continued success in the competitive world of health products.

For further details on this acquisition or Zinzino's initiatives, you may contact Dag Bergheim Pettersen, CEO of Zinzino, or Fredrik Nielsen, CFO of Zinzino.