Opt Achieves Premier Status in LINE Yahoo Partner Program for Three Consecutive Years

Opt's Continuous Excellence in Marketing Solutions

Tokyo-based Opt, under the leadership of CEO Daisuke Kanazawa, has achieved a significant milestone by being recognized as the highest-tier "Premier" in the Technology Partner Communication sector of the LINE Yahoo Partner Program for three consecutive years. This esteemed recognition reflects Opt's commitment to driving industrial transformation and solving societal challenges through innovative value creation.

About the LINE Yahoo Partner Program

The LINE Yahoo Partner Program was implemented to enhance the promotion of marketing and customer experience challenges utilizing LINE and Yahoo! JAPAN. This robust program categorizes partners into four segments: Sales Partner, Technology Partner, Network Partner, and Adtech Partner. Through evaluations based on specific criteria, companies that demonstrate remarkable performance receive badges, among which are the coveted "Measurement" and "Performance" badges.

Opt's Technology Partner Role

As a recognized Technology Partner, Opt specializes in implementing marketing solutions primarily centered around LINE services, including "LINE Official Accounts," "LINE Ads," and "LINE Mini Apps," as well as providing significant technical support through related API services.

Opt's standing as a Premier Partner in the communication domain means they are evaluated based on criteria such as their capability to share tool specifications in coordination with LINE Yahoo, resources available for adapting to changes in specifications, and maintaining the required technical standards. Therefore, only partners who consistently exceed expectations are awarded the Premier title, or upgraded to Advanced.

Achievements in Measurement and Performance

In addition to retaining the exclusive "Measurement" badge for expertise in data acquisition, mining, and visualization, Opt proudly adds the "Performance" badge, recognizing their proficiency in enhancing advertising effectiveness and message delivery efficacy.

A Proven Partnership with LINE Yahoo

Since the inception of LINE Official Accounts in 2014, Opt has been at the forefront of service development and specialized consulting, assisting client companies in elevating their marketing endeavors. One of the key offerings, "TSUNAGARU," assists in the operation of LINE Official Accounts and not only facilitates data visualization and analysis but also enhances effective message delivery, contributing significantly to client revenue growth and marketing digital transformation. Recently, Opt introduced the service "DIGGIN' CX™" to aid in maximizing customer lifetime value (LTV) through comprehensive customer experience (CX) development.

By leveraging the unique characteristics of the LINE platform, Opt’s commitment to support its clients has been recognized. With three consecutive years of being acknowledged as a Premier partner in the Technology Partner Communication domain, Opt continues to innovate with their offerings, enhancing user engagement through tailored marketing solutions.

Furthermore, the dual-acquisition of both the "Measurement" and the newly obtained "Performance" badges emphasizes Opt’s dedication to providing exceptional service to its clients.

Future Directions

Looking ahead, Opt remains dedicated to utilizing the cutting-edge marketing solutions offered by LINE Yahoo to foster a customer-centric approach towards LTV support, driving sustainable growth for client businesses.

In conclusion, as Opt witnesses exponential growth in their collaborations and recognitions, they aim to redefine the advertising landscape while contributing to long-term industrial transformation through robust customer understanding and support.

Company Overview

Opt, with a mission to create new value and facilitate industrial transformation, aims to be a growth leader who understands deeply the structures of the advertising industry. Founded on April 1, 2015, with a capital of 100 million yen, it is headquartered in Chiyoda, Tokyo. Its services span marketing initiatives aimed at ensuring client success and prosperous relationships with end users.

For more information, visit Opt's official website.