#Japan #Setagaya #Korean Cuisine #Shimokitazawa #Mom's Touch

Korea's No. 1 Burger and Chicken Brand Expands in Japan

MOM'S TOUCH, a renowned name in the hamburger and chicken industry in Korea, is all set to open its third location in Japan. Following successful openings in Shibuya and Harajuku, the Shimokitazawa branch will officially launch on October 20, 2025. This new store is strategically located just a minute's walk from Shimokitazawa Station, a hub of culture and daily life, making it an ideal spot for both locals and visitors alike.

A New Hub for Cultural Exchange

The Shimokitazawa store spans three floors and boasts a spacious setting that reflects the bustling vibe of the area. Known as a center for street culture and subculture in Japan, Shimokitazawa attracts a diverse crowd, offering MOM'S TOUCH the chance to cater to various demographics. The location aims to create a casual atmosphere where everyone can enjoy authentic Korean flavors in their daily lives. The store will also offer a morning menu from 8:00 AM to 10:00 AM, catering to early risers and ensuring that the community can enjoy their meals at various times of the day.

Exciting Launch Campaigns

To celebrate the grand opening, MOM'S TOUCH will introduce the “MOM'S Gacha” campaign. This lottery-style initiative guarantees that every participating customer walks away with a prize, ranging from burger set vouchers to discounts on their favorite items. With no loser in sight, the excitement will surely draw crowds eager to try their luck at the new establishment.

Campaign Prizes Include:

• - Cyber Burger Set Voucher
• - French Fries (Regular) Voucher
• - 50% OFF Coupon for Cyber Pizza

Enhanced Customer Experience with Reservation System

In response to the demand seen at the Shibuya location, MOM'S TOUCH will also implement a reservation system at the Shimokitazawa and Harajuku locations starting October 21. This new feature allows customers to book their dining times via a dedicated app or website, making for a more seamless experience without the hassle of waiting in line. Additionally, exclusive perks await those who make reservations, including:

• - A coupon for a choice of popular burgers at just 300 yen for each customer who reserves a spot.
• - The first 100 customers who reserve at the Shimokitazawa location will receive an original tote bag.
• - Daily draws for a 50,000 yen travel voucher to Korea for one lucky reservist during the opening week.

Future Expansion Plans

MOM'S TOUCH is committed to increasing brand visibility in prime urban regions such as Shibuya, Harajuku, and Shimokitazawa while also eyeing expansion into residential areas and school zones. Plans are already in place to open a franchise in Chigasaki as well as new locations in Akitsu, Shinjuku, Shin-Okubo, and Kawaguchi by the end of 2025, ultimately setting a goal of launching a total of ten outlets and signing thirty franchise agreements. The brand is also looking to grow internationally with locations planned in Thailand, Mongolia, Laos, and Uzbekistan, ensuring that the unique flavors of Korean cuisine reach enthusiasts worldwide.

Store Details

• - Store Name: MOM'S TOUCH Shimokitazawa Store
• - Address: 2-12-7 Kitazawa, Setagaya, Tokyo, 155-0031
• - Operational Hours: 8:00 AM - 10:00 PM (Breakfast menu from 8:00 AM to 10:00 AM)
• - Access: A one-minute walk from Shimokitazawa Station
• - Structure: Three-story building

About MOM'S TOUCH

MOM'S TOUCH operates with a commitment to providing fresh, delicious, and high-quality food at reasonable prices. With an impressive network of 1,460 stores in Korea, its concept revolves around exceptional cost-performance, focusing on hand-crafted burgers and unique marinated fried chicken made with proprietary spices.

MOM'S TOUCH seeks to offer an unmatched dining experience with its unique flavors, appealing to both new customers and loyal fans alike.

For more information, please visit their official website or follow them on Instagram.