Exploring How to Integrate AI in Product Development with SEEDER and Friends

AI in Product Development: A Seminar by SEEDER and Friends

In a world where generative AI is increasingly being integrated into various business operations, the question of how to effectively utilize AI in the fields of product and service development is more relevant than ever. SEEDER, a product development support firm, alongside Friends, a software and product development company, is set to host an insightful online seminar titled "How to Integrate AI into Product Development" on August 27, 2025.

Seminar Overview

As businesses grapple with the need to adopt AI technologies, this seminar will delve into the essence of what constitutes “usable AI.” It will highlight discussions on the balance between harnessing AI’s capabilities and maintaining the irreplaceable human touch in the value creation process. Through real projects and development insights, this event promises to provide valuable takeaways for product development teams and innovation departments.

Target Audience

This seminar is suitable for:

- Individuals involved in product and service development (product planning, marketing, development staff, etc.)
- Project leaders and DX promotional officers considering the incorporation of AI within their organizations
- Business executives seeking effective AI application strategies unique to their companies
- Development and consulting firms assisting clients with AI integration

Event Details

- Date and Time: August 27, 2025 (Wednesday) from 15:00 to 16:00 JST
- Format: Online (Zoom Webinar)
- Cost: Free (registration required)
- Organizers: SEEDER Inc. and Friends Inc.
- Registration Link: Sign Up Here

Session Outline

1. Why “Product Development Support Companies x AI” Now?
Moderated by Mr. Yasuda from Friends, this session will explore the collaboration background between SEEDER and Friends and the objectives of the webinar.

2. Why Engage with AI? The Perspective of Non-AI Development Companies
A look into how these firms envision “framework design” beyond just improving operational efficiency, featuring insights into SEEDER's future foresight practices and Friends’ UX design applications.

3. Understanding “Usable AI” and its Constraints: Insights from the Field
An exploration of the realities of AI in product and project development, including case studies from Future Store and client work, emphasizing the value of human interfaces.

4. Future Prospects for AI Utilization and Our Role
Discussing shifts in development methodologies and the collaborative creation with AI, as well as how understanding consumer needs evolves in the age of AI advancements.

5. Q&A and Closing Remarks

Meet the Speakers

- Yusaku Izawa

Head of AI Innovation Division, SEEDER Inc.
Leading the planning and development of Future Store, Izawa combines consumer insights with AI to enhance product development.

- Mizuki Yasuda

CEO, Friends Inc.
Spearheading novel development approaches by integrating UX design with AI in software and product development initiatives.

About the Organizing Companies

- SEEDER Inc.

Website
A consulting company that supports product and business development based on real consumer behavior, providing insights drawn from future foresight and N=1 research.

- Friends Inc.

Website
Supporting innovation for a diverse range of startups and large enterprises through product, UX, and brand development.

Contact Information

For more information about SEEDER Inc.’s offerings, which include marketing research based on qualitative N=1 data derived from real consumer behavior, reach out to: