#USA #Phoenix #PetSmart #Treats Rewards #VIPP

PetSmart Elevates Pet Adoption Experience with VIPP Status

PetSmart, the leading omni-channel pet retailer in North America, is taking a significant step in honoring pet adopters by introducing a special Treats Rewards status called VIPP (Very Important Pet Parent). This initiative not only celebrates those who open their hearts to a new furry friend but also enhances the overall shopping experience for these new pet parents. The announcement was made on September 2, 2025, highlighting the retailer's ongoing commitment to the pet adoption cause through its partnership with PetSmart Charities.

The Significance of VIPP Status

Bradley Breuer, PetSmart's Vice President of Marketing, emphasized the importance of pet adoption, stating, "Pet adoption in a PetSmart store is a truly magical moment, it's the beginning of a lifelong bond." This sentiment is encapsulated in the VIPP program, where new pet parents will gain access to a wealth of benefits, enabling them to save as they care for their new companion.

The VIPP program builds on PetSmart's already popular Treats Rewards loyalty program, designed to reward customers through points earned on each purchase. Newly adopted pet parents will automatically attain this top-tier status when they adopt a pet directly from PetSmart or through PetSmart Charities.

Benefits of Becoming a VIPP

The perks of being a VIPP are extensive and include:

• - Increased Savings: VIPP members will earn 40% more points for every dollar spent, which can be redeemed for future purchases.
• - Double Points Offers: Members will receive double Treats Rewards points on two shopping trips of their choice, in addition to double points for any donations made to PetSmart Charities.
• - Exclusive Holiday Gift: VIPP members will enjoy a complimentary holiday gift as a token of appreciation from PetSmart.
• - All-around Discounts: Free shipping on select orders over $49, members-only pricing, and a special gift on their pet's birthday or adoption anniversary are just a few of the additional benefits.
• - Adoption Kit Savings: A coupon book worth up to $400 will be given to adopters, covering essential supplies, food, and toys for their new pets.

Fostering Adoption and Community Engagement

PetSmart's overarching mission is not just to facilitate pet adoption but to create awareness about the importance of adopting pets rather than purchasing them. Since its inception, the company has pledged to never sell cats or dogs, instead partnering with thousands of local animal welfare organizations to promote adoption events within its stores. Notably, the retailer engages in nationwide programs such as PetSmart Charities National Adoption Week, where every 41 seconds a pet finds a forever home through PetSmart's adoption centers.

With almost all PetSmart locations featuring adoption centers, the retailer provides a safe and welcoming environment for both pets and potential adopters. This initiative has successfully helped over 11 million pets find loving homes since its launch.

What to Expect Moving Forward

PetSmart is dedicated to ensuring that every adoption journey is special and rewarding. The company not only offers a range of products and services tailored for pet care, including grooming, veterinary services, and training, but now with the introduction of the VIPP status, it aims to create a community feel among pet parents. By joining the Treats Rewards program, everyone can celebrate their commitment to pet adoption with enticing offers and an enhanced shopping experience.

For more details on the benefits of VIPP status and the broader Treats Rewards loyalty program, interested customers are encouraged to visit petsmart.com/treats-rewards.

As PetSmart continues to lead the charge in promoting pet adoption, their ongoing dedication to enhancing the lives of pets and their owners remains unwavering. This new initiative not only recognizes the value of pet adopters but also fosters a stronger community around responsible pet ownership and care.