Hand on Heart Teams Up with Susan G. Komen® to Promote Breast Cancer Awareness

Hand on Heart Collaborates with Susan G. Komen®

Miller Family Wine Co.'s premium non-alcoholic wine brand, Hand on Heart, has announced a significant partnership with Susan G. Komen®, a foremost organization in the fight against breast cancer. This collaboration aims to raise awareness about breast cancer while encouraging healthy living through the enjoyment of non-alcoholic wines. The initiative focuses not only on highlighting breast cancer issues but also on inspiring proactive wellness and balanced lifestyle choices, allowing individuals to enjoy life's smaller pleasures without compromising health.

Hand on Heart has taken a pioneering step as it partners with Komen, being the first alcohol-removed beverage brand to engage in this crucial cause. The collaboration is set to last a year and includes a substantial financial commitment from Hand on Heart towards Komen's global efforts in combating breast cancer. Customers purchasing Hand on Heart wines will have the option to contribute directly to Komen, thereby playing a role in enhancing awareness and providing essential resources for women.

Nicholas Miller, who serves as the Chief Sales and Marketing Officer at Miller Family Wine Company, commented on the partnership, highlighting the alarming statistic that one in eight women in the U.S. will face a breast cancer diagnosis in their lifetime. He emphasized the responsibility that comes with being a health-focused brand, stating, "We feel a deep responsibility to discuss lifestyle choices that may help reduce that risk. Partnering with Susan G. Komen® allows us to empower individuals to lead longer, healthier lives while still enjoying the simple pleasure of wine."

Sarah Rosales, vice president of corporate partnerships at Susan G. Komen®, expressed gratitude for Hand on Heart's support. "Their dedication to promoting holistic health in daily life strengthens our mission to provide lifesaving information and resources. Together, we are excited to drive awareness and educate women about prioritizing their health."

Since its inception, Hand on Heart has aimed to set a new standard in the non-alcoholic wine industry, demonstrating that high-quality, alcohol-free wines can delight the palate just as much as traditional options. Utilizing advanced technology, they responsibly remove alcohol while maintaining the complex flavors of their wines. This makes Hand on Heart an appealing choice for individuals seeking to enjoy a glass of wine without compromising on their health goals.

To explore Hand on Heart’s range of wines and learn more about their commitment to encouraging wholeness in lifestyle, visit handonheartwine.com. To understand more about Susan G. Komen® and to support their mission, head over to komen.org. By partnering with organizations like Komen, Hand on Heart not only promotes its product but also supports vital causes that impact women’s health.

Hand on Heart is a division of Miller Family Wine Company, part of the Thornhill Companies, which boasts a rich heritage in California viticulture, spanning five generations. Their portfolio includes esteemed brands like Bien Nacido Estates, alongside national labels such as Butternut, J. Wilkes, Pandemonium, and more. With meticulous sourcing from top vineyards and a primary focus on quality, Miller Family Wine Company is redefining the landscape of non-alcoholic beverages while championing significant health initiatives.