#Japan #Tokyo #Letra #Mercado Bag

Embrace the Vibrant Spirit of Summer with Letra's Mercado Bags

As summer arrives, there's nothing quite like the colorful, unique design of Letra's Mercado Bags to elevate your seasonal style. Offering an array of one-of-a-kind, limited-edition pieces, this collection brings the essence of Mexico right into your wardrobe. Operated by Sora of Tokyo Co., Ltd., Letra is committed to showcasing the artistry and craftsmanship behind these lightweight yet durable bags made from recycled plastic cords.

A Unique Explosion of Color

Each Mercado Bag in this PLAYFUL ASSORT collection is a testament to the creativity of local Mexican artisans. Using their imaginations to craft each piece, these artisans create bags that not only carry your essentials but also carry stories and inspirations from the vibrant architecture and lively streets of Mexico. Each bag is designed to stand out under the warm summer sun, making them perfect companions for beach trips and outdoor adventures.

The carefully selected color palettes are reminiscent of Mexico's spirited environment, with hues that promise to uplift anyone's mood. As you step into summer, adding one of these bags to your outfit will certainly take your styling to the next level, transforming simple looks into chic ensembles.

Perfect for Summer Escapes

In a world where summer fashion trends often lean toward comfort, this year's fashion choices have increasingly emphasized how to stay relaxed yet stylish. While many people opt for simple combinations like T-shirts and lightweight trousers or breezy linen dresses, it can sometimes lead to outfits that feel a bit lackluster. This is where Letra's Mercado Bags shine.

With a single colorful Mercado Bag, you can instantly elevate your summer outfit from basic to fabulous. Whether you're heading to the beach or enjoying a casual weekend brunch, these bags serve as striking accents that infuse personality and sophistication into your look.

Designed for Functionality and Style

Not only do these bags serve a fashion purpose but they are also highly practical. Resilient and easy to clean, the Mercado Bags are designed with the modern woman in mind. The combination of utility and playful design ensures that you can enjoy your summer outings without compromising on style.

As you plan your summer adventures, consider how a Mercado Bag can enhance your experience. With their eye-catching colors and unique designs, these bags are more than just accessories; they are an invitation to celebrate life and enjoy the simple pleasures of sunny days.

Limited Availability

The latest PLAYFUL ASSORT will be available exclusively on our official web shop starting July 16, 2026. With limited quantities, it's a great opportunity to own a unique piece that speaks to both style and sustainability.

• - Sales Start Date: July 16, 2026, 18:00 (JST)
• - Sales Price: See official website for details.
• - Purchase Link: Letra Official web shop

Get to Know Letra

Letra is known for its amazing Mercado Bags, introduced in 2014, that have captured the essence of Mexico in design and purpose. Inspired by the colorful streets and spirited people encountered during visits to Mexico in the late 2000s, the brand's dedication to bringing these bags to Japan has flourished. From just 1,200 bags sold in 2015 to an impressive 35,000 in 2024, Letra continues to enchant customers with the story behind each handmade piece.

The 2026 Spring/Summer collection theme is TIMELESS, focusing on sustainability and a commitment to preserving traditional craftsmanship. Letra aims to create designs that are loved for generations, supporting local artisans and contributing to skill development through their Social Good initiatives.

Experience Letra at Our Pop-Up Shops

In addition to online shopping, Letra will also showcase their stunning Mercado Bags at various pop-up shops this summer. You can visit:

• - Matsuzakaya Shizuoka: July 22 – July 28, 2026

- Location: 1st Floor, 10-2 Gokyōchō, Aoi Ward, Shizuoka City, Shizuoka Prefecture
- Operating Hours: 10:00 - 19:00
- Visit Matsuzakaya

• - Tokyu Department Store, Kichijoji: July 23 – July 29, 2026

- Location: 1st Floor, 2-3-1 Honcho, Musashino City, Tokyo
- Operating Hours: 10:00 - 20:00
- Visit Tokyu Department Store

Discover the joyful spirit of summer with Letra’s limited-edition Mercado Bags — where every piece is made with care and creativity!