#Cryptocurrency #Japan #Tokyo #Mediverse #Exchange Selection

What to Consider When Choosing a Cryptocurrency Exchange in Japan

As cryptocurrency continues to gain traction as a viable investment option in Japan, understanding the preferences of traders becomes essential. Mediverse, a Web3 media outlet operated by For-it, recently conducted a unique survey to uncover how Japanese users select cryptocurrency exchanges.

Overview of the Survey

The survey targeted 500 adults aged 20 and above who own cryptocurrency wallets. Conducted through online research on August 1, 2025, the study aimed to reveal trends and user preferences regarding domestic cryptocurrency exchanges in Japan.

Key Findings

Ownership of Exchange Accounts

Out of the participants, more than 80% reported owning accounts with domestic exchanges. Gender analysis shows that men dominate in this regard, with an ownership rate of 85.4%, compared to 74.1% for women. Interestingly, the data reveals a nuanced age-based trend: while male ownership remains strong across age groups, women’s ownership fluctuates significantly by age. Most notably, 89.0% of men in their twenties own accounts, highlighting the youth's interest in cryptocurrency.

Number of Accounts Held

When asked about the number of exchange accounts, over half of the respondents indicated they hold only one account. However, this also indicates that nearly half have multiple accounts. While both genders tend to prefer maintaining one account, there appears to be a significant gender disparity in holding four or more accounts, with women leading at 13.2% compared to men’s 7.2%.

Criteria for Choosing an Exchange

When evaluating what factors influence their choices, survey respondents ranked several criteria. The most important considerations were found to be the cost of transactions (55.0%) and the reliability of the security and operating company (54.3%). Gender analyses show different priorities: men lean towards lower fees, whereas women place higher importance on security and transparency.

Age and Income-Based Insights

Age and income levels also shape decision-making criteria. Younger adults prioritize ease of app use and promotional offers, while those 60 and older focus heavily on the ease of managing Japanese yen transactions. Similarly, wealthier respondents indicate a broader range of priorities, including asset variety and user experience features.

Conclusion

The survey underlines significant variations in cryptocurrency exchange utilization and selection criteria among Japanese traders, influenced by gender, age, and income. As over 80% of the participants hold accounts with domestic exchanges, it signifies a strong inclination towards these platforms for crypto trading. Furthermore, the preference for multiple accounts correlates positively with higher income levels.

With insights indicating that security and cost are paramount, companies operating in the cryptocurrency sector are encouraged to design services that resonate with diverse customer needs. The findings highlight a complex yet promising landscape for the crypto industry in Japan, showcasing the requirements and expectations of a growing base of investors.

Mediverse will continue to provide the latest updates and educational resources on cryptocurrency to support users in navigating this vibrant market.

Explore past survey results here.

About Mediverse

Launched in April 2022 by For-it, Mediverse aims to facilitate the understanding of cryptocurrencies, NFTs, DeFi, and other emerging technologies. Through approachable content, Mediverse seeks to contribute to the growth of this market segment. Visit Mediverse for more insights.