#Japan #Tokyo #Cygames #FamilyMart #Uma Musume

Celebrate 5 Years of Uma Musume at FamilyMart

FamilyMart is gearing up to celebrate the fifth anniversary of the popular game Uma Musume Pretty Derby with a special collaboration campaign starting on March 15, 2026. This exciting event will be held at approximately 16,400 FamilyMart locations nationwide in Japan, coinciding with the store's commitment to bringing joy and innovation to its customers.

In partnership with Cygames, the creators of the acclaimed game, the campaign will feature a range of unique products inspired by the game's beloved characters, referred to as "Uma Musume." Fans will be thrilled to see the return of popular items, including the in-game Hachimi-Drink and honey bread modeled after the Tracen Academy shopping department's signature treat. A total of five distinctive products will be available, each crafted with care to delight those who purchase them.

Exclusive Launch Products

The campaign introduces delicious items, including:

• - Tracen Academy Honey Bread – priced at 158 yen (tax included), this fluffy bread incorporates honey jelly and margarine, inspired by the game's training elements.
• - Island Training Log Cake – priced at 195 yen (tax included), this limited-edition roll cake features chocolate-flavored sponge and cream resembling logs, celebrating the game’s unique island training scenarios.
• - Hachimi-Drink – a refreshing beverage priced at 228 yen (tax included) evoking the drink's flavorful blend of honey and lemon.
• - Uma Musume Manmaru Yaki 3 – a delightful treat for 250 yen, this round cake is filled with custard cream, perfect for any Uma Musume fan.
• - Uma Musume Chips (Light Salt Flavor) – priced at 247 yen, this snack comes with a random card featuring one of the game's iconic characters.

Campaign Features

Purchasing any of these items during the campaign will earn fans exclusive Uma Musume merchandise, including rewritten illustrations of the characters. In addition, customers using the Famipay app to collect stamps will have opportunities to win grand prizes, including special game items and FamilyMart Points. More details regarding this can be found on the official campaign website.

As an added treat, exclusive Uma Musume themed merchandise will include limited-edition stands and goods. From March 21, 2026, FamilyMart will also launch Ichiban Kuji singular items celebrating the game, which fans can look forward to adding to their collections.

Engaging Activities

To further enhance the excitement, shoppers can participate in the Stamp Campaign. For every four qualifying food items purchased, a stamp will be earned. Accumulating these stamps can lead to exciting prizes and special in-game items, uniting the delicious experience with the excitement of gaming.

Collective Celebration

This collaboration not only commemorates the journey of Uma Musume but also signifies the 45th anniversary of FamilyMart, which aims to provide innovative, enjoyable experiences and exemplify the spirit of community engagement.

Fans of Uma Musume will want to mark their calendars! This celebration is not just about merchandise but about coming together to revel in the game's lore and the creativity that has captured so many hearts.

Make sure to visit the campaign website for updates and more information on how to participate in this unique celebration.