Persol Tempstaff Sees 140% Increase in Deal Conversion Through Immedia's Integration of Marketing and IS

In the world of corporate sales, especially for large enterprises with vast sales teams, the challenge frequently lies in generating high-quality business leads instead of merely focusing on quantity. This is the case for Persol Tempstaff, a prominent player in the staffing industry. With over 1,200 sales personnel nationwide, the company's marketing division has embarked on a mission to shift from quantity to quality in the generation of business opportunities. This transformation began with the implementation of the effective deal automation tool "immedo."

The Role of Immedo in Enhancing Business Opportunities

Immedo is more than just an automation tool; it's a complete game changer for firms aiming to refine their sales processes. By leveraging web-based behavior data, immedio provides insights into the exact timing when potential deals are likely to close. This visibility allows marketing, inside sales, and the broader sales force to operate on the same page, fostering informed decision-making and strategic alignment across the organization.

As a result, Persol Tempstaff has observed a notable improvement in their deal conversion rate, achieving an impressive 140% increase attributed directly to the enhanced collaboration made possible by immedio. This connection between marketing and inside sales has allowed for more targeted strategies and improved communication, ensuring that all team members are working with the same data and insights.

The Importance of Quality Over Quantity

Corporate marketing teams often grapple with the pressure to deliver large volumes of leads as metrics of success. However, Persol Tempstaff's switch to prioritizing quality signals a growing trend among leading enterprises to recognize that the value of well-nurtured prospects far outweighs mere numbers. By focusing on high-potential leads, the company is able to enhance efficiency and effectiveness in their sales funnel.

The collaboration with immedio is part of a larger narrative featured in a joint special by MarkeZine, highlighting frameworks that generate genuine business outcomes rather than just busywork.

Future Outlook and Continued Partnership

This special feature marks the second installment in the collaborative initiative titled “Creating Opportunities that Close,” which aims to share best practices and success stories in the B2B sphere. In the upcoming segments, immedio will continue to support businesses in utilizing data-driven strategies to optimize their sales processes, further normalizing the occurrence of successful deals in the future.

Persol Tempstaff's commitment to integrating marketing and sales is just the beginning. Their approach emphasizes not only the need for technology but also the human element of relationship building and business agility.

By #CreatingOpportunities, immedio envisions a future where companies can easily make meaningful connections that propel them toward success.

About Immedo

Founded on the mission to "create more opportunities for the future," immedio is dedicated to providing effective deal automation tools designed to streamline and enhance the sales process. They aim to foster encounters between ‘creators’ who innovate solutions and ‘users’ who drive societal change, enabling the seamless meeting of minds when it matters most.
Immedo focuses on building a world where both parties can envision a common future without barriers, supported by the power of imagination and technology.

For more information about immedio and to explore their range of solutions, visit their website at immed.io.