NEW ERA's Exclusive Keychain Set with Begin May 2026 Issue Launches on March 19!

NEW ERA Launches Exclusive Keychain Set with Begin Magazine

On March 19, 2026, Seika Bunka Sha, located in Chiyoda, Tokyo, will debut the limited edition Begin May 2026 issue, which comes with a special keychain designed in collaboration with the well-known brand NEW ERA. This treasured addition is a must-have for fans of both the magazine and the cap brand.

A Trusted Name in Baseball Caps

NEW ERA originated in 1920 as the E Cook Cap Company in the United States. Initially focusing on men's hats, the brand made a pivotal shift in the 1930s by starting to produce baseball caps. The turning point came when NEW ERA manufactured the official cap for the Cleveland Indians, significantly expanding its market presence. By the 1990s, NEW ERA had become the official cap supplier for all Major League Baseball (MLB) teams, further solidifying its place in sports history.

Special Edition Contents

The highlight of this special edition is the unique keychain that combines the essence of both brands. The keychain features the letter 'B' from Begin's logo prominently on the front, while paying homage to baseball aesthetics, a nod to NEW ERA’s sports roots. It serves as an excellent accessory to hang on your daypack or keys, adding a stylish touch to your everyday life.

Pricing and Availability

The Begin May 2026 Issue, including the NEW ERA keychain, is priced at 2,980 yen (tax included) and will be available for purchase starting March 19, 2026. While the content of the magazine matches the standard May issue, the exclusive cover design makes it a collector's item. Limited quantities will be sold at select bookstores and online retailers, including:

Celebrate NEW ERA's Legacy

Since its inception, NEW ERA has transcended the boundaries between sports and lifestyle, gaining popularity among diverse audiences. The reason behind their extensive appeal lies in their continuous innovation and dedication to creating products that enhance everyday life, rather than relying solely on the iconic 59FIFTY style. For an in-depth look at NEW ERA's impressive legacy, be sure to check out the upcoming May issue of Begin magazine, which delves into the brand's rich history and significant contributions. This including highlights like Top 100 Fashion Tips for 2026, a Comprehensive Guide to NEW ERA, and an exciting Spring Pants Festival.

Join us in celebrating the unique blend of sports and fashion with NEW ERA and the Begin magazine's May 2026 issue! This collaboration is sure to make waves in the world of fashion and lifestyle.