#United States #Redwood City #Liftoff #Betsy Rafael #Dave Habiger

Liftoff Welcomes New Board Members

Liftoff, an influential player in performance marketing tailored for the mobile app sector, has made significant strides by welcoming two highly experienced executives to its Board of Directors. The recent appointments of Dave Habiger, former CEO of J.D. Power, and Betsy Rafael, who previously served as Controller at Apple, mark a transformative step for the company as it accelerates its growth trajectory.

Experienced Leadership

Dave Habiger, who helmed J.D. Power from 2018 to 2025, brings a wealth of experience from his leadership roles in various technology companies. His strategic insights shaped firms like Textura Corporation, which was later acquired by Oracle; NDS, later absorbed by Cisco; and Sonic Solutions, which became a part of Rovi. In addition to his executive roles, Habiger has served on numerous boards, including Reddit and Boston Scientific Corporation, showcasing his extensive leadership acumen and strategic insight.

In his statement regarding his new role, Habiger expressed enthusiasm for Liftoff’s operational focus, noting: "What stood out to me about Liftoff is how focused the team is on execution. There's a clear sense of what they're building and how they operate day to day to create a best-in-class mobile growth platform. I’m especially impressed with their innovative approach to integrating AI into mobile performance marketing via their Cortex technology."

Furthermore, Betsy Rafael arrives with over three decades of unparalleled expertise in finance and operational frameworks. As a Vice President at Apple, she cultivated essential financial discipline and operational efficiency. Her previous positions at Cisco and other leading tech firms underscore her capability in governance and scaling companies through complex transitions such as mergers and initial public offerings (IPOs).

Rafael voiced her excitement about joining Liftoff, stating: "I’ve spent much of my career helping companies put the right financial and operational structures in place as they scale. I’m thrilled to be part of Liftoff, especially as it drives a new era of mobile advertising forward.”

Strengthening the Board

The addition of Habiger and Rafael complements the existing expertise on Liftoff’s board, which includes notable figures such as Jeremy Bondy (CEO of Liftoff), Sachin Bavishi from Blackstone, and Rob Goldman, former VP at Meta Platforms Inc. The diverse perspectives brought by these accomplished leaders equip Liftoff to build and expand its platforms within the fast-evolving mobile app ecosystem.

CEO Jeremy Bondy highlighted the importance of these appointments, commenting, "Adding Dave and Betsy to our board is a huge win for us. Dave has led public companies through the exact scale transitions we're heading into. Betsy built the financial discipline at Apple and Cisco that our operating posture needs to match. Both have experience in some of the most complex, high-scrutiny environments in tech, and having them in our corner will only make us sharper as we keep building.”

About Liftoff

Liftoff, launched in 2012 and headquartered in Redwood City, California, is a premier growth and monetization engine designed for the mobile app economy. The company leverages its AI-powered platform, Cortex™, which integrates marketing and creative strategies to deliver measurable performance throughout the app’s lifecycle. Liftoff caters to a diverse global clientele across gaming, consumer, and emerging app sectors, enabling advertisers to achieve sustainable user growth while promoting revenue maximization for app publishers via advanced ad monetization technologies.

As Liftoff embarks on this new chapter with its expanded board, industry watchers are keen to see how the company harnesses this expertise to influence the future of mobile advertising and performance marketing.