Subaru of America Receives Recognition for Innovative Health Partnership

Subaru of America Honored with Best Health and Wellness Program Award

On October 28, 2026, Subaru of America, Inc. celebrated a significant milestone as it was recognized by the U.S. Chamber of Commerce Foundation with the Best Health and Wellness Program award. This accolade showcases Subaru's strong collaboration with Blood Cancer United, formerly known as The Leukemia & Lymphoma Society. Through the Subaru Loves to Care initiative, the company has positively impacted over 550,000 cancer patients and their families across the nation, reinforcing the importance of community support during challenging times.

This honored partnership was acknowledged during the annual Citizens Awards ceremony held in Washington, D.C. Subaru's focus on enhancing community wellbeing through care and compassion is evident in the Subaru Loves to Care initiative. Each year, Subaru's network of retailers collaborates with local hospitals and cancer treatment centers to provide patients with warm blankets and heartfelt messages of hope.

Alan Bethke, Senior Vice President of Marketing at Subaru of America, spoke of the initiative's profound impact: "Through the Subaru Loves to Care initiative, we've been able to extend care and compassion to hundreds of thousands of cancer patients and their families during some of life's most challenging moments. Our partnership with Blood Cancer United continues to demonstrate the powerful impact that comes from organizations working together toward a shared mission."

The Subaru Loves to Care initiative has not only provided comfort to patients but has also created a platform for individuals and communities to engage in supportive practices. Those interested in participating can share messages of hope at their local Subaru retailer, highlighting the collective effort to foster a supportive environment for cancer patients.

E. Anders Kolb, M.D., President and CEO of Blood Cancer United, expressed his gratitude for Subaru's commitment: "By bringing messages of hope and tangible support directly to cancer patients, we've been able to reach individuals and families across the country when they need it most. We're grateful for Subaru's unwavering commitment to helping us extend that care to even more communities."

Subaru's recognition at the U.S. Chamber of Commerce Foundation's Citizens Awards underscores the company's dedication to corporate social responsibility and community engagement. Each year, the awards honor organizations that leverage their resources and expertise to foster innovation and impactful initiatives in their communities.

For more than 20 years, Subaru of America has demonstrated this commitment, donating over $357 million to various charitable causes and logging upwards of 130,000 volunteer hours. The company's guiding principle, the Subaru Love Promise, aims to show love and respect to everyone and strengthen community ties.

As Subaru continues to engage in initiatives like Subaru Loves to Care, it stands as a testament to the positive influence corporations can have on public health and community well-being. By inspiring acts of kindness and promoting solidarity among individuals facing health challenges, Subaru of America exemplifies its mission to be More Than a Car Company.

To learn more about Subaru Loves to Care or to get involved, visit Subaru's official website or follow along with the hashtag #SubaruLovestoCare on social media. This initiative inspires communities to come together, offering no-cost resources and heartfelt messages directly to those in need.

In closing, Subaru of America and Blood Cancer United's partnership not only highlights the importance of corporate responsibility but also showcases the positive change that can emerge from shared goals and a unified vision.