LILY BROWN Unveils Latest Autumn Winter Outer Collection 2026 with Exclusive Discounts

LILY BROWN Autumn Winter Outer Collection 2026

The renowned women's fashion brand LILY BROWN, operated by Mash Style Lab, has officially revealed its latest Autumn Winter Outer Collection for 2026. Starting from September 10, 2026, at midnight, early reservations will be available through the LILY BROWN official online store, the MASH STORE app, and the USAGI ONLINE department store.

To celebrate this launch, LILY BROWN is hosting an exciting 10% off campaign on selected pre-order items, running for five days from September 10 through September 14, 2026. Here’s a sneak peek at some of the standout pieces in this collection:

Featured Styles

Stand Collar Long River Coat

- Price: ¥42,900
- Colors: Ivory (IVR), Pink (PNK), Dark Navy (DNVY)
- Sizes: 0, 1

This luxurious river coat blends a cashmere mix with a refined sheen, enhancing your class. The coat features trench-like details, making it appropriate for various occasions. You can style the collar in three different ways: open, stand, or styled as a trench. The sleeves can also be rolled up for a casually sophisticated look.

Stand Collar Low Waist Coat

- Price: ¥46,200
- Colors: Ivory (IVR), Mint (MNT), Grey (GRY)
- Sizes: F

Emphasizing a trendy low-waist design, this wool coat is perfect for the fashion-forward individual. The waist can be adjusted with a belted skirt to create a chic silhouette. The high stand collar and rounded sleeves provide a sculptural effect that gently wraps around your body. It also features the brand's signature synthetic leather patch for a stylish touch.

Recycle Ribbon Down Jacket

- Price: ¥24,970
- Colors: Ivory (IVR), Check, Light Blue (LBLU), Black (BLK)
- Sizes: F

A perennial favorite, the ribbon down jacket has been stylishly reimagined this season. With an upgraded ribbon detail featuring firmness and square-cut ends, the jacket strikes a balance between sweetness and a modern aesthetic. Its design maintains warmth while ensuring a sleek silhouette by adjusting the down quantity around the shoulders and arms. The hood and ribbon are detachable, allowing for versatile styling.

Chester Coat

- Price: ¥22,880
- Colors: Ivory (IVR), Light Blue (LBLU), Black (BLK)
- Sizes: 0, 1

This classic Chester coat combines high-quality wool with a luxurious design. This season, floral-inspired buttons and leaf embroidery create a unique design reminiscent of a blossoming flower. With attention to detail, including patterned linings, this coat adapts easily from casual to formal settings.

Reversible Twill Fur Blouson

- Price: ¥27,940
- Colors: Ivory (IVR), Pink (PNK), Navy (NVY)
- Sizes: F

This versatile blouson combines lustrous twill and fur in a reversible format. It offers ample warmth and allows you to play with different styles. The LILY BROWN logo is subtly stitched on the chest, while the adjustable hem creates a soft, feminine silhouette.

Key Dates to Remember

- September 7, 2026: Visuals and product list will be made available at 12:00 PM through the official online store, USAGI ONLINE, and MASH STORE.
- September 10, 2026: Pre-order begins at 12:00 AM.
- 10% Off Campaign: From September 10 to September 14, 2026.

About LILY BROWN

Emphasizing a vintage-inspired aesthetic, LILY BROWN integrates intricate craftsmanship and imaginative designs into modern fashion. The collection pays homage to fashion’s rich history, showcasing bold color palettes and delightful details that celebrate free-spirited sensibilities and sophisticated style.
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