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Emerald Packaging and Walmart Introduce Sustainable Potato Packaging

In a significant move towards sustainability, Emerald Packaging, a leader in flexible packaging for the produce sector, in collaboration with Walmart, Idaho Package, and Wada Farms, has launched the first-ever 30% post-consumer recycled (PCR) bags specifically designed for the potato retail market. This initiative marks a substantial step in reducing plastic waste, aligning with global sustainability goals.

Commitment to Sustainability

Emerald Packaging has a rich history of over 60 years in flexible packaging solutions. Kevin Kelly, CEO of Emerald Packaging, highlighted the company’s ongoing commitment to sustainable initiatives: "We've worked on sustainable packaging efforts for over two decades, and PCR represents a viable, cost-effective alternative for our products. This collaboration aligns perfectly with Walmart’s ambitious sustainability goals to integrate recycled materials into their packaging."

The development of these PCR bags is in direct response to Walmart’s Project Gigaton, which aims to eliminate one billion metric tons of greenhouse gas emissions from the global supply chain by 2030. The initiative recognizes the large role that packaging plays in environmental impact and emphasizes the need for alternative solutions.

Collaboration Among Leading Companies

Wada Farms, a potato grower and shipper, has played an integral role in commercializing the new product. The journey began with trial runs of the PCR bags in the fall of 2024, leading to the official launch that year. As of now, around twelve stock-keeping units (SKUs) incorporate the new PCR resin, successfully reducing the demand for virgin polyethylene plastic by over 100,000 pounds. This collaborative effort demonstrates the potential for industry partners to influence positive change in the plastics market.

"The three companies are leading the charge towards sustainable practices within the packaging industry,” Kelly added. The transition not only indicates reduced plastic use but also opens avenues for further innovation and eco-friendly practices among retailers and suppliers.

Walmart's Dedication to Sustainable Choices

Laura Himes, Walmart’s Vice President of Produce Sourcing, stated, "At Walmart, we are dedicated to minimizing our environmental footprint while providing customers with sustainable choices." The introduction of the 30% PCR bag for potatoes is a direct reflection of this commitment. By partnering with suppliers who share a vision for sustainability, Walmart reinforces its role as a market leader in eco-friendly practices.

Future Implications for the Grocery Market

As of mid-2025, Walmart continues to expand its transition of more root category SKUs to include PCR materials, signaling a strong trend towards sustainability in grocery retail. The successful launch of these PCR bags not only supports Walmart’s environmental objectives but also paves the way for future initiatives geared towards comprehensive recycling solutions within the agricultural sector.

Emerald Packaging, Wada Farms, and Idaho Package are setting an industry standard for sustainable packaging, responding proactively to consumer demand for environmentally responsible products. As sustainability becomes increasingly paramount, collaborations like these will likely be crucial in shaping the agricultural packaging landscape.

Looking Ahead

As the movement for sustainability gains momentum, Emerald Packaging continues to lead the conversation about eco-friendly packaging solutions. With the introduction of PCR technology, both the company and its partners will contribute toward fostering a greener future for generations to come. This initiative not only enhances corporate responsibility but encourages consumers to make informed choices that benefit the planet.

For more information about Emerald Packaging, visit www.empack.com. For details on Wada Farms, go to www.wadafarms.com.