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Preferabli Partners with M&S to Transform Wine Experience

In an exciting development for wine lovers, Preferabli has announced a strategic partnership with M&S, aiming to revolutionize the wine shopping experience in grocery retail across the UK. This collaboration marks a significant step forward in harnessing artificial intelligence (AI) to deliver personalized recommendations that cater to individual taste preferences.

Changing the Way We Discover Wine

Preferabli has emerged as a leader in AI-driven product discovery, specifically in the realms of wine, spirits, and food. Utilizing its innovative Preferabli Sensorial AI℠, the company plans to enhance how shoppers interact with the vast world of wines. With a rich collection of data on various wines, the platform is set to provide tailored recommendations, ultimately guiding customers toward products that align with their unique preferences.

Pam Dillon, co-founder and CEO of Preferabli, articulated a vision for a retail environment driven by individual tastes, stating, “We’re imagining a world driven by individual preferences, using machine intelligence with a human touch.” Through this partnership, shoppers can expect to receive personalized wine experiences, showcasing selections that meet their criteria for flavor and quality.

The Technological Edge

What sets this partnership apart is the integration of advanced technology into the grocery retail setting. M&S customers will have access to personalized wine recommendations through in-store experiences and online platforms, facilitated by Preferabli's sophisticated algorithms and extensive wine database. This deployment will leverage hundreds of unique characteristics for each wine, aiming to simplify the often complex decision-making process associated with wine selection.

Andrew Sussman, co-founder and CTO of Preferabli, emphasized the significance of the technology, stating, “Our technology gives shoppers various ways to voice how to begin a journey of discovery. No other platform combines our domain expertise with such depth of quality data.” This innovative approach will encourage shoppers to explore regions, grape varieties, and wine styles they may not have previously considered.

Empowering Consumers in Grocery Settings

M&S has been continually enhancing its digital capabilities, placing a strong emphasis on developing an omnichannel service that caters to guest needs. The partnership with Preferabli is a perfect marriage of cutting-edge technology and customer satisfaction. Caroline Thompson-Hill, Head of Beers, Wine and Spirits at M&S Food, remarked on the importance of personalizing the wine shopping experience, especially given the complexity of the category. “By utilizing AI, the Wine Finder tool helps encourage customers to try different regions, grapes, and bottles they've not considered before,” she noted. This tool not only eases the decision process for customers but also enhances their overall enjoyment of shopping.

The Future of Wine Shopping

The collaboration promises to set a new standard in grocery retail by seamlessly integrating technology with an answer to the often-overwhelming task of selecting wines. The experiences will be made available in M&S stores and through 570 ecommerce channels, making it easier than ever for consumers to discover and enjoy wines suited to their tastes.

Preferabli's journey began with a passionate team consisting of PhDs and the largest group of Masters of Wine and Master Sommeliers in the world. This expertise culminates in a comprehensive platform trusted by consumers worldwide. The ambitious goal is to bridge the gap between human insight and artificial reasoning, ensuring that every customer’s experience is not just satisfactory, but exceptional.

Through this partnership with M&S, Preferabli is poised to lead a transformation in how wine is found, chosen, and enjoyed. As wine shopping continues to evolve, this initiative highlights an exciting future for both retailers and consumers alike. For more information, visit Preferabli.