#United States #Customer Experience #Peachtree Corners #Logan's Roadhouse #Market Force

Logan's Roadhouse Tops 2025 Casual Dining Rankings

In a significant achievement for the casual dining sector, Logan's Roadhouse has clinched the number one position in the 2025 Casual Dining Industry Study, conducted by Market Force Information. This prestigious ranking highlights the importance of exceptional customer experience (CX) in fostering loyalty and driving sustainable growth within the restaurant industry.

A Shift in Rankings

The casual dining scene has witnessed notable changes in this year's rankings. Logan's Roadhouse made an impressive leap from ninth place in 2024 to first in 2025, boasting a commendable Customer Loyalty Index (CLI) score of 4.52. Just behind Logan's is Pappadeaux, which moved up to second place with a score of 4.46, while Texas Roadhouse rounded out the top three, maintaining a solid score of 4.45.

This increase in Logan's score can be attributed to a combination of factors central to their CX metrics, including customer satisfaction, likelihood to return, and the overall dining experience, such as atmosphere and value. Logan's achieved an extraordinary 52.6% CX score, significantly outpacing competitors like The Keg and Bahama Breeze, which came in with scores of 47.8% and 46.7%, respectively.

The Importance of Customer Experience

David Murray, Senior Director of Customer Experience Strategy at Market Force, emphasized the connection between customer loyalty and the guest experience. He stated, "Customer loyalty isn't just about a single visit—it's built on consistently delivering the fundamentals of the guest experience." This underscores the value of creating an inviting atmosphere, maintaining operational consistency, and providing great value to customers. Logan's Roadhouse's rise in the ranks serves as a testament to how effectively managing these aspects can lead to customer advocacy and increased share of wallet.

Leaders in Trust

Additionally, Bahama Breeze has marked its groundbreaking debut as America's Most Trusted Casual Dining Brand, following a strong performance after not being evaluated in the previous year's study. Mellow Mushroom and The Keg joined Bahama Breeze in the top three most trusted brands. In contrast, last year's trust leaders like Bonefish Grill suffered a steep decline, with Bonefish now dropping to the 25th position and Pizza Ranch barely escaping the bottom quartile.

Insights into Share of Wallet

In terms of customer loyalty, insights gathered from consumer preferences revealed that Logan's Roadhouse commands an impressive share of wallet, increasing from 27.6% in 2024 to 37% in 2025 for upcoming dining occasions. The data also indicated strong positions for Round Table Pizza and Pappadeaux in terms of share of wallet, demonstrating the direct correlation between loyalty and future dining choices.

Methodology and Data

The findings from the 2025 Casual Dining Study were based on responses from 3,427 U.S. consumers, showcasing a sample where 69.6% were female, and 68% had a household income of $50,000 or more. These respondents' feedback was utilized to create the Customer Loyalty Index (CLI), which measures overall satisfaction and recommendation likelihood, substantiating its role as a reliable gauge of customer experience and advocacy balance.

For those looking for a more detailed overview, Market Force has made a two-page summary available as well as the complete results of the Casual Dining study, which can be accessed at Market Force’s website.

About Market Force Information

Market Force Information is dedicated to enhancing customer experience and operational excellence for global brands across various industries, including dining, hospitality, banking, and retail. Employing integrated services ranging from customer surveys to social media management, Market Force is positioned as a key player in understanding and improving customer satisfaction. For more information, visit their official website.