#Netherlands #Amsterdam #Financial Technology #Adyen #Partner Program

Adyen Unveils Enhanced Partner Program

Date: July 1, 2025
Location: Amsterdam

Adyen, a leading global financial technology platform, has announced the launch of its redesigned global Partner Program, aimed at empowering a partner network consisting of over 1000 businesses. This new program aspires to foster collaboration and enhance customer success on a larger scale by providing partners with the resources and support they need.

With the realization that partners are vital to the ecosystem, Adyen's program is structured to focus on joint success. The revamped framework allows for deeper collaboration between Adyen and its partners, including technology companies, consultants, and system integrators. This collaborative approach is set on a solid foundation of mutual growth and shared achievements.

Key Features and Benefits of the New Partner Program

1. Tiered Recognition Structure
The program establishes a clear tiered system that acknowledges partners for their commitment, expertise, and overall impact. The distinctions include recognition for those with top-tier integrations and exceptional professional services practices. As partners progress through the tiers, they unlock valuable benefits such as enhanced technical support, dedicated partner management, and exclusive insights into product roadmaps. Furthermore, partners benefit from marketing support which includes opportunities to collaborate on promotional initiatives.

2. Customized Resources and Enablement
Understanding that each partner has unique needs, Adyen offers tailored resources including comprehensive training modules and credentialing programs. These initiatives are designed to deepen partners' knowledge of the Adyen platform and its solutions. Access to customized technical documentation and dedicated testing environments through the Partner Portal empowers partners to confidently implement the right solutions for clients.

3. Co-Marketing Initiatives and Sales Support
A significant emphasis of the new program is placed on joint marketing efforts. Partners can take advantage of co-marketing opportunities that range from preferential mentions in Adyen’s Partner Directory to collaborative development of joint case studies and thought leadership content. Additionally, partners in the upper tiers benefit from dedicated marketing development funds to support collaborative campaigns and initiatives.

4. Incentives for Growth
Committed to the sustained success of its partners, Adyen introduces growth-oriented incentives. These include a referral program rewarding partners for bringing new customers to Adyen, and technology partners can benefit from revenue-sharing opportunities based on transaction volumes through merchants they refer. Furthermore, service partners may qualify for implementation funds aimed at easing customer transitions.

Conclusion

Existing partners are encouraged to access the Adyen Partner Portal to explore the new program details and start leveraging the additional benefits immediately. Future partners eager to join this dynamic ecosystem can visit Adyen’s partner page for more information and application steps.

About Adyen

Adyen (AMS ADYEN) stands out as a preferred financial technology platform for leading businesses worldwide. By offering comprehensive payment capabilities along with data-driven insights and financial products, Adyen helps companies expedite their growth. Serving notable clients such as Meta, Uber, and Microsoft, Adyen is well-positioned to continue transforming the financial technology landscape.

For those companies looking to enhance their partnership with a global leader, Adyen’s Partner Program presents an exceptional opportunity for growth and success in the digital marketplace.