#USA #New York #Retail Media #Criteo #Onsite Video

Criteo Unveils Onsite Video: A New Era in Retail Media

Criteo S.A., a leader in the commerce media sector, has recently released its Onsite Video solution, which integrates shoppable video advertisements into the digital storefronts of major retailers. This launch marks a significant advancement in retail media, enabling brands to effectively connect storytelling with sales conversions in real-time. With partners like Albertsons, Costco, and Walmart Mexico, Criteo is positioned to transform the online shopping experience for customers worldwide.

The Shift to Shoppable Video

Criteo’s new offering allows retailers to feature video content that not only entertains but also engages customers at the point of purchase. This form of advertising addresses the pressing consumer need for engaging content while shopping online. According to Criteo, the Onsite Video solution has shown impressive results, achieving a 5.6x increase in new-to-brand customers during testing phases. This demonstrates the potential of video to be a crucial player in modern retail marketing strategies.

Stephen Howard-Sarin, Managing Director for Retail Media at Criteo, emphasized the revolutionary nature of video in retail. He stated, "Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now. This launch allows brands to create compelling and convergent shopping experiences that can lead to significant sales boosts."

Enhancing Advertising Performance

Criteo’s incorporation of Onsite Video expands its existing suite of advertising products that includes Display and Sponsored Product formats. This comprehensive advertising approach enables brands to manage their campaigns from a single platform, effectively streamlining operations and enhancing performance metrics.

Research from Criteo highlights that onsite retail media generates up to 70% gross margins, providing a lucrative revenue stream for retailers while also offering brands a platform for attracting high-intent shoppers. With the new Onsite Video integration, advertisers can leverage dynamic content to engage audiences during critical decision-making moments, increasing the likelihood of conversion.

In pilot tests, Albertsons Media Collective® reported remarkable results, with campaigns that utilized both the Onsite Video and Sponsored Product ads seeing a staggering 280% increase in click-through rates. Additionally, sales surged by 460% when these video ads were included, further proving the efficacy of the format in driving purchases.

Partner Perspectives

Liz Roche, VP of Media and Measurement at Albertsons Media Collective, remarked, "Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering. This strategic move provides high-impact ad experiences that yield measurable results in engagement and conversion."

Similarly, Bernie Che, Senior Director at Flywheel, expressed enthusiasm for the direction of retail media. He noted the combination of Onsite Video and other advertising formats as a valuable opportunity for agencies to deliver measurable outcomes for clients—linking customer discovery with consideration and acquisition more effectively than ever.

Conclusion

As digital commerce continues to evolve, Criteo's launch of the Onsite Video solution exemplifies the growing trend of incorporating multimedia elements into online shopping environments. This development not only enriches the consumer experience but also opens new avenues for brands aiming to enhance sales and customer loyalty. With a platform that supports diverse advertising formats, Criteo has reaffirmed its commitment to revolutionizing how brands engage with consumers in the digital marketplace.

For more insights into Criteo’s offerings and how the retail media landscape is changing, visit Criteo’s official website.