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Shinagawa CC and Lee Ciao En Co., Ltd. Renew Sponsorship

In exciting news for fans and local communities, Shinagawa CC has confirmed that its sponsorship agreement with Lee Ciao En Co., Ltd. will be extended through the 2026 season. This renewed commitment reflects the deepening partnership between the two entities, focused on revitalizing the Shinagawa area. The announcement highlights their shared vision of contributing positively to the community.

About Lee Ciao En Co., Ltd.

Established in 1990, Lee Ciao En Co., Ltd. is dedicated to creating delicious Korean food products that are rooted in Japanese ingredients and flavors, appealing to the Japanese palate. The company's philosophy centers around valuing the connections between food and people while aiming towards a sustainable future.

The Background of the Contract Renewal

The decision to continue this partnership aligns perfectly with Shinagawa CC’s initiative, “BRIDGES,” which aspires to create connections—between people, communities, and businesses. Lee Ciao En's mission to provide high-quality products while supporting people through food resonates well with Shinagawa CC’s vision. Together, they aim to foster community engagement through various activities and initiatives.

The collaboration will not just be limited to sponsorship; they plan to intensify joint efforts in regional revitalization and social contribution activities, making a significant impact in their endeavors throughout the 2026 season. The logo of Lee Ciao En will continue to appear on training gear, further solidifying their presence in the sport.

As part of this partnership, Lee Ciao En will also introduce the “Lee Ciao En Award” to honor the player who contributes significantly to the team’s league victories. This award aims to motivate players and showcase Lee Ciao En’s commitment to supporting the team.

Comments from the Leaders

Yoshikawa Masayuki, President of Lee Ciao En Co., Ltd., expressed his enthusiasm regarding the partnership, stating, "We are incredibly pleased to be continuing our sponsorship with Shinagawa CC. Our mission to support people and create a better future through food is a perfect match with the enduring spirit of the sports team. As we embark on this journey together, we aim to forge new paths and value in the community."

Yoshida Yusuke, President of Shinagawa Culture Club, shared his excitement as well, stating, "I'm thrilled that we will continue our collaboration with Lee Ciao En this year. The various initiatives we undertook last year illuminated their potential, and this year we aim to further showcase their appeal. Let’s work together to enhance the Shinagawa area! I encourage all Shinagawa CC supporters to try Lee Ciao En’s products!"

The partnership between Shinagawa CC and Lee Ciao En Co., Ltd. is poised to inspire community spirit, promote local culture, and celebrate the joys of food and sports in the Shinagawa District, promising an even more vibrant 2026 season ahead.