#Japan #Tokyo #Athleta #Denham #AthletaDenham

The Birth of 'AthletaDenham'

In a significant collaboration, Brazilian football brand Athleta has joined forces with Dutch denim label Denham to introduce an inspiring new brand called 'AthletaDenham', set to launch on August 8, 2025. This partnership aims to encapsulate both brands' identities while advocating a lifestyle centered around 'Sports Well-Being.'

This innovative brand will promote the concept of 'Well-Being', representing a state of physical and mental health enriched by social engagement. AthletaDenham believes that sports and healthy living are intrinsically connected, cultivating emotions and empathy that foster deeper human connections, appreciation for diversity, and personal growth. Ultimately, they aspire to contribute to individuals' paths toward achieving their well-being goals.

Overview of the Brand's Vision

AthletaDenham seeks to become a supplier for individuals eager to enhance their daily lives through sports and active living. Their vision includes not just high-quality athletic gear but also a holistic approach that encourages emotional and physical wellness.

Product Lines: A Label and F Label

As a part of their initial offerings, AthletaDenham unveils two primary collections:

• - Athletic Label (A Label): Tailored for urban use, this line features versatile activewear suitable for running, walking, trips to the gym, and relaxation at home.
• - Football Label (F Label): This collection exemplifies Athleta's football philosophy, presenting functional items tailored for athletes.

Future expansion of product categories is on the horizon as AthletaDenham continues to innovate in the realm of sports and lifestyle apparel.

Featured Products

• - WIND SS SHIRT: ¥6,380
• - POCKET SS TEE: ¥6,380
• - LONG SLEEVE LS TEE: ¥6,820
• - TRAINING JERSEY JACKET: ¥13,200
• - WIND SHORT: ¥13,200
• - PRACTICE PANTS: ¥7,700

These products reflect the combination of functionality and style that AthletaDenham embodies. The designs are not only suitable for sports but also align with fashion trends, enhancing the wearer's experience whether they're on the field or in the city.

Shopping and Further Information

Consumers can discover more about the exciting range at the official AthletaDenham online store. Additionally, the showroom located at 4-26-22 Jingumae, Shibuya-ku, Tokyo (inside Athleta Harajuku) showcases the product line from 12:00 to 18:00, closed on Wednesdays. Please note that purchases must be made online as the showroom only displays the products.

For inquiries, interested parties can contact the administration team via phone or email:

• - Phone: 070-9306-4580 (Direct)
• - Email: [email protected]

About Athleta

Founded in 1935 by Mariala Santa Isabel in Brazil, Athleta has grown into a well-recognized brand across South America, serving as the official gear for professional soccer teams. The brand's logo is marked by three stars, representing the times the Brazilian national team wore Athleta gear to triumph on the world stage. Athleta retains its traditional craftsmanship while continually innovating.

About Denham

Established in Amsterdam in 2008 by Jason Denham, Denham has become synonymous with meticulous craftsmanship in denim. Their motto reflects a commitment to quality: 'DENHAM DESIGN: DENIM INTEGRITY.' The brand, known for its iconic scissor logo, demonstrates strong belief in the artistry of jeans, attracting denim enthusiasts worldwide. Denham opened its first store in Daikanyama, Japan, in 2010 and has since expanded globally.

As AthletaDenham gears up for launch, both brands reflect a commitment to quality, identity, and the promotion of sports as a tool for well-being. Keep an eye on this innovative merging of athletic wear and lifestyle apparel, set to make waves in the industry soon.