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CHAYA's Innovative Approach to Plant-Based Dining

CHAYA Macrobiotic Foods, based in Tokyo, is at the forefront of the macrobiotic culinary movement, renowned for its commitment to health and beauty through organic food. The company operates restaurants, cafes, and bakeries, and has built a reputation with its "Chaya Macrobiotics" brand of retort foods. Recently, CHAYA decided to take its culinary expertise further by revamping its popular plant-based brown stew, set for an exclusive pre-sale on the crowd-funding platform Makuake starting August 7, 2025, at 10:00 AM.

Background of the Project

The revamped brown stew aims to bring restaurant-quality flavors to home dining experiences. With a focus on enhancing the richness and depth of flavor while reducing acidity, CHAYA has meticulously crafted this dish. This new iteration utilizes traditional Japanese ingredients like miso, soy sauce, and kombu dashi to provide a complex flavor profile without relying on animal products, dairy, refined sugars, or amino acids.

The stews are designed to be enjoyed by everyone, providing a comforting and satisfying eat experience. The retort packaging allows for easy heating, ensuring that busy individuals can indulge in a warm, nourishing meal by simply warming it in hot water or a microwave.

Features of the New Brown Stew

1. Deep and Rich Flavors: With the addition of miso and soy sauce, this brown stew has a savory depth reminiscent of traditional Japanese cuisine. In place of dairy, coconut milk ensures a smooth, creamy texture. The inclusion of an increased amount of garlic paste enhances its aroma, while a blend of sautéed vegetables provides a balance that softens acidity.

2. Generous Vegetable Content: This dish is filled with nine different vegetables, including carrots, potatoes, red bell peppers, onions, celery, shiitake mushrooms, tomatoes, garlic, and ginger, each providing a burst of flavor. Complemented by the addition of red wine and dates, the stew strikes a perfect balance between sweetness, richness, and tang.

3. Health-Conscious Ingredients: The stew contains no animal products, dairy, or refined sugars, appealing to health-conscious consumers. Additionally, it is free from artificial additives such as amino acids, flavorings, and colorings, making it suitable for all ages, from children to seniors. The inclusion of fermented seasonings adds an extra layer of flavor complexity.

Return Options for Supporters on Makuake

CHAYA offers various enticing early bird discounts for those interested in trying the new brown stew:

• - Super Early Bird (20% Off): A set of 5 brown stews for 2,720 yen (including tax).
• - Early Bird (15% Off): Similarly, a set for 2,890 yen (including tax).
• - Makuake Discount (5% Off): Available for 3,230 yen (including tax).
• - Early Bird 30% Off: A set of 10 brown stews for 4,130 yen (including tax).
• - Trial Set (15% Off): Includes 10 varieties of retort meals, with two servings of brown stew, priced at 5,015 yen (including tax).

Project Overview

• - Project Name: Challenging Plant-Based Norms with Miso and Soy Sauce as Secret Ingredients
• - Duration: From August 7, 2025, to August 24, 2025.
• - Makuake Page: Visit here

For more information on CHAYA's innovative approach and offerings, visit their official Instagram.

About CHAYA Macrobiotic Foods

Founded in 2010, CHAYA Macrobiotic Foods is committed to providing healthy, delicious food options while prioritizing sustainability. With a dedicated staff of 99 and annual revenues of 870 million yen, CHAYA continues to expand its influence in Japan's health food scene. Their culinary philosophy hinges on creating delicious meals that not only nourish the body but also delight the senses.