Mary Jones Cannabis Brand Launches in Missouri's Fast-Growing Market

Mary Jones Expands into Missouri's Cannabis Scene

The cannabis beverage market is set to witness exciting new offerings as Jones Soda Co., through its Mary Jones line, makes its debut in Missouri, the fifth largest legal cannabis market in the United States. This expansion comes via a manufacturing and distribution partnership with CLOVR, a Kansas City-based cannabis producer, which is crucial given the state's rapid growth in legal cannabis sales.

Launch Day Details

On January 14, Mary Jones will begin its retail presence in Missouri dispensaries, showcasing a range of THC-infused sodas, mixers, and flavored shooters. Since its inception in California in 2022, Mary Jones has garnered significant accolades and acclaim, including recognition as the Best Cannabis Soda in California's L.A. High Spirits Awards for two consecutive years. This recognition is a testament to the brand's commitment to flavor and quality.

The Partnership with CLOVR

CLOVR has established itself as a leading manufacturer of premium cannabis products, which align perfectly with Mary Jones' vision of top-tier product offerings. With CLOVR's expertise in cannabis manufacturing and marketing, Mary Jones aims to tap into the growing consumer interest in alternative beverage options. In 2024, Missouri's legal cannabis market generated approximately $238 million in tax revenue, highlighting the lucrative potential for brands entering the space.

Initial Offerings and Future Releases

The Mary Jones brand plans to introduce its initial lineup with flavors such as Green Apple, Berry Lemonade, Root Beer, and Orange Cream, all infused with 100 mg of THC. Customers can expect to see additional flavors, including Cola, Grape, and no-calorie variants, introduced later in the second quarter. Future additions will include lower-dose options designed for single serving consumption and versatile products suited for mixing or enhancing culinary experiences.

Moreover, Mary Jones will launch its THC-infused shooters and syrups, expanding its reach not just in beverages but in the culinary field as well. These products will bring forth a myriad of uses, from mixing into cocktails to drizzling over desserts.

Growth Strategy

Paul Norman, Interim CEO of Jones Soda, emphasized that their growth strategy heavily relies on the Mary Jones brand, noting that Missouri’s marked success in the cannabis sector made it a logical choice for expansion. The partnership strategically aligns with both companies' missions of elevating the cannabis consumer experience and abolishing the stigma associated with cannabis products.

CLOVR's CEO, Josh Mitchem, expressed enthusiasm about collaborating with an established beverage brand like Jones Soda, stating their partnership signifies a step toward reshaping perceptions in the industry while delivering quality products to Missouri consumers.

The Essence of the Brand

Mary Jones not only pushes the boundaries of traditional soda but also innovates within the cannabis space, bringing flavors that have been a hallmark of Jones Soda’s nearly 30-year legacy without the undesirable aftertaste often associated with cannabis-infused products. The company's commitment is reflected in their diverse product offerings across various markets, including California, Washington, Michigan, and even international locations like Canada.

Through this partnership and expansion, Mary Jones is poised to contribute significantly to Missouri's cannabis landscape, symbolizing both growth and innovation in the sector. As the brand rolls out its products, it will surely attract both seasoned cannabis enthusiasts and new users looking for flavorful options in the realm of cannabis beverages.

For additional information and updates on product launches, consumers can visit GoMaryJones.com.