#United States #New York #Banfi Vintners #Brother's Bond Bourbon #Sustainable Spirits

Banfi Vintners and Brother's Bond Bourbon Join Forces

In an exciting development within the spirits industry, Banfi Vintners, known for its family-owned Italian wines, announced its latest venture into the whiskey realm by partnering with Brother's Bond Bourbon. Established by acclaimed actors Ian Somerhalder and Paul Wesley, Brother's Bond has gained considerable recognition, winning 29 industry awards and achieving over 90 ratings in a short yet impactful history.

Banfi Vintners, recognized for its dedication to excellence, will act as the sales agency for Brother's Bond in the United States. This strategic partnership reflects Banfi's commitment to diversifying its portfolio while leveraging its extensive network to promote sustainable and quality-driven products.

A Natural Alignment

Cristina Mariani-May, the CEO of Banfi and third-generation family proprietor, expressed her enthusiasm about the new collaboration. "By integrating Brother's Bond into our family of brands, we align with their sustainability vision and commitment to high-quality craftsmanship. Their focus on regenerative agriculture resonates deeply with our core values," said Mariani-May, highlighting the shared mission of both entities.

Brother's Bond Bourbon has carved out a niche for itself in the highly competitive whiskey market with its small-batch production, emphasizing quality over quantity. Their offerings include the outstanding Bottled in Bond bourbon, which has been recognized among the top five bourbons internationally. This partnership is set to amplify the brand's visibility, particularly among consumers who prioritize sustainability and high craftsmanship in their beverage choices.

Commitment to Sustainability

What sets Brother's Bond apart is not just the quality of its bourbon, but its commitment to sustainability. Each bottle sold contributes to regenerative agriculture efforts, supporting farmers in transitioning to sustainable practices. With an impressive track record of restoring over 34 million acres of healthy soil across the U.S., the brand's mission dovetails beautifully with contemporary consumer value systems, which increasingly lean towards environmental responsibility.

In 2024, Brother's Bond took another step further by launching its Regenerative Grain bourbon — another testament to their commitment to sustainable methods in producing fine spirits. "We chose Banfi as our exclusive partner due to their esteemed reputation and a strong commitment to quality that mirrors our own," stated Vincent Hanna, co-founder and CEO of Brother's Bond Distilling Company.

Future Growth

The collaboration not only exemplifies a strategic growth initiative under the stewardship of Banfi's business strategy head, Jenn Engel, but also signifies a significant portfolio extension for Banfi since it's their first step into the whiskey segment in over a decade. Engel’s vision aims to grow and diversify the business, and this partnership places them firmly on that path.

Both companies will work closely to establish a formidable presence for Brother's Bond in the U.S. marketplace, utilizing Banfi's extensive industry relationships and expertise to further amplify the kind of premium spirit consumers are increasingly seeking. Mariani-May emphasizes the importance of careful selection when it comes to brand partnerships, stating, “The timing is right for us to welcome Brother’s Bond and enrich our legacy while moving forward into a bright future.”

Conclusion

The announcement of this partnership heralds a new frontier for both Banfi Vintners and Brother's Bond Bourbon. As they unite under shared values of quality, sustainability, and innovation, consumers can anticipate a heightened experience that marries the best of Italian winemaking heritage with American whiskey craftsmanship. Together, they are poised to establish a brand narrative that not only celebrates high-quality spirits but also the deeper connections fostered through responsible practices and sustainability efforts.