Registration Now Open for AutoMobility LA 2026
The Los Angeles Auto Show is back with AutoMobility LA 2026 opening registration for attendees eager to explore the future of automotive innovation. Scheduled for November 19, 2026, at the Los Angeles Convention Center, this global media and industry event will set the stage for significant advancements in energy, autonomy, and entertainment in the automotive sector.
Since its inception in 2014, AutoMobility LA has become a pivotal gathering for industry professionals, providing a platform where automotive and technology leaders can come together. This year is no exception, as discussions focus on three critical pillars influencing the industry:
Energy: The Power Behind the Vehicles
In California, the approach to automotive energy has always been multifaceted. Consumers are no longer merely presented with choices; rather, they are engaged in a comprehensive decision-making process regarding fuel types, the supporting infrastructure, and personal finances. At AutoMobility LA, the dialogue will center on how communities and policymakers can tackle energy-related challenges at scale. As the leading market in the U.S. for vehicle sales and alternative energy usage, California will showcase how its adaptations can shape nationwide trends. Chevron with Techron will serve as the primary sponsor, emphasizing the importance of sustainable and innovative energy solutions in the automotive industry.
Autonomy: Beyond the Pilot Programs
Self-driving technology has progressed from experimental stages to real-world applications, influencing how households and businesses operate. The conversation at AutoMobility LA will evolve from the fundamental question of whether autonomous vehicles work to inquiries about their integration into everyday life. What roles will these vehicles play in domestic settings, and how will businesses adapt to their presence? On this day, stakeholders from various sectors will collaborate to examine the pathways for autonomy and address governance challenges associated with moving technologies into the mainstream.
Entertainment: Cars and Culture
In Los Angeles, cars have always represented more than mere transportation; they embody identity and narrative. The intersection of automotive sales and entertainment has intensified, as studios and game developers shape public perception long before a buyer steps into a showroom. AutoMobility LA acknowledges this relationship as an industry in itself, creating a space where automotive manufacturers and entertainment professionals can openly exchange ideas and strategies.
An Invitation to Innovate
AutoMobility LA encourages automakers, tech firms, suppliers, and any brands affiliated with these core themes to contribute to the day's agenda. These participants are invited to share their insights and announcements, making the event a hub of innovation and collaboration.
"Los Angeles has been the meeting point for the automotive industry for years, driven by its unique market dynamics and cultural power," said Terri Toennies, the president of the Los Angeles Auto Show and AutoMobility LA. "As we evolve, our focus remains on the pivotal decisions surrounding energy, autonomy, and entertainment. We are dedicated to leading this dialogue into the new chapter of automotive progress."
Registration Information
For industry professionals, registration is priced at $149 until October 15, after which it will increase to $249. Accredited media representatives can attend free of charge. The final lineup of participants will be released in late October, while the full schedule, including major speakers and press conference details, will be available in early November.
To register, visit
AutomobilityLA.com to access the registration portal and submit the required credentials. Don’t miss out on being part of this transformative experience in the automotive industry!
About the Los Angeles Auto Show
Established in 1907, the Los Angeles Auto Show is among the world's longest-running automotive events, known for its influential platform that attracts car enthusiasts, families, and industry experts alike. Held annually, this gathering highlights automotive innovations, offers test drives, and celebrates Southern California's unique car culture. Mark your calendars: the Los Angeles Auto Show will run from November 20 to November 29, 2026!