#United States #North Carolina #Belk #outlet store

Belk Expands Its Outlet Store Footprint in North Carolina

Belk, a well-known department store chain, is excited to share news of the upcoming openings of two new outlet stores this spring. These locations will be situated at the Eastridge Mall in Gastonia and the Triangle Town Center Mall in Raleigh, marking significant growth for the brand within its home state of North Carolina.

The addition of these outlets not only signifies Belk's commitment to expanding its retail offerings but also provides customers with access to a wide range of high-end national designer brands at lower prices. The outlet stores will feature merchandise that has been sourced from Belk's traditional stores along with specially purchased value fashion and home goods tailored for the outlets. This approach ensures that shoppers can enjoy both regular retail experiences and discounted products all in one place.

Both new outlets will operate on a unique two-level concept. Traditional Belk stores will continue to function on the second floor while the first floor will be restructured as outlet space. According to Belk's CEO, Don Hendricks, this model has already garnered positive feedback since the first outlet opened nearly two years ago. He stated, “Our customers have come to love the concept of combining our traditional stores and outlets in one place. We're excited to incorporate this approach into additional locations this year.” This transition allows consumers to effortlessly shop for favorite products, whether at full price or at discounted rates for similar high-quality items.

The historical context for this expansion is notable; Belk launched its first outlet store in January 2023 in Greeneville, Tennessee. Following a successful rollout, 16 more locations have been established, demonstrating a strong consumer interest in outlet shopping. The innovative two-floor layout was first implemented at Northlake Mall in Charlotte, where one level was designated as an outlet and the other retained the traditional Belk store layout.

As part of this growth strategy, Belk has been actively expanding its product offerings. Since 2023 alone, over 250 new national brands have been added to its catalog, giving consumers even more variety when they shop. The brand aims to cater to evolving customer preferences while maintaining affordability—factors that have remained crucial through its more than 135 years in operation.

Founded in Charlotte, North Carolina, in 1888, Belk has built a legacy of delivering quality products, treating customers like family, and contributing to the community. Operating nearly 300 locations across 16 Southeastern states, Belk continues to adapt to the changing retail landscape, making efforts to serve its customer base both in-store and online via belk.com and the Belk mobile app.

With these new outlet openings, Belk reaffirms its dedication to enhancing the shopping experiences of customers in North Carolina by providing access to fashionable apparel, home goods, and designer brands—all while ensuring that premium shopping remains accessible to a broader audience. To learn more about the new locations and store offerings, customers can visit belk.com or download the Belk app from their mobile device's app store.