Segway Powersports Launches the Innovative AT10 W MUD at EICMA 2025

Segway Powersports Unveils the AT10 W MUD at EICMA 2025



At the renowned EICMA 2025 exhibition in Milan, Segway Powersports, a leader in innovative off-road vehicles, introduced its latest all-terrain vehicle (ATV), the AT10 W MUD. Designed specifically to conquer deep mud, wetlands, and rugged forest trails, this new ATV merges high performance with advanced rider-friendly technology, ensuring that both hobbyists and professionals can navigate even the harshest environments with ease and confidence.

Unmatched Performance


The AT10 W MUD boasts a powerful 97 horsepower engine which provides immediate and robust acceleration, allowing it to tackle even the toughest terrains. Stability is guaranteed thanks to the ATV's wide stance and an impressive ground clearance of 320 mm which enables it to easily glide over roots, ledges, and other obstacles often found in off-road settings. To further enhance accessibility during deep water crossings, the ATV is equipped with a standard winch that can handle up to 4,500 lbs, ensuring riders can get out of tough situations without hassle.

Built to wade through up to one meter of water, the AT10 W MUD features specialized intake routing, electrical protections, and drainage systems, making it reliable for repeated excursions through muddy and submerged areas. This attention to detail showcases Segway's commitment to combining durability with functionality.

Customization and Versatility


The AT10 W MUD supports a variety of customizable components and accessories, allowing users to adapt their ATV for year-round use. From specialized mud tires to robust chassis geometry, every aspect is engineered for optimal traction and stability. Additionally, users can purchase accessories such as a snowplow for winter operations, enhanced underbody protection, rear bumpers, and cargo storage solutions that increase the vehicle's utility for heavy-duty tasks.

Intelligent design isn't just about power; it also emphasizes rider comfort. The ATV employs an optimized cooling layout, ensuring that heat does not distract the rider during long journeys, whether for work or leisure.

Smart Features


Central to the AT10 W MUD experience is its integration with the Smart Moving App. This mobile application allows riders to navigate effortlessly with off-road map guidance, manage their communication needs, and monitor their ride progress. Furthermore, Bluetooth connectivity enables seamless pairing with audio headsets or helmet systems, ensuring that riders stay connected even in remote areas.

Whether for land management, forestry operations, or simply for weekend adventures, the AT10 W MUD is crafted to meet diverse user demands. It provides dependable power delivery, enabling users to explore a wide array of routes while maintaining composure through deep mud and tricky terrains. Competitive riders will appreciate its finely-tuned capabilities for maintaining momentum in challenging sections where traction and visibility are limited.

A Showcase of Innovation


During EICMA 2025, Segway Powersports also presented an extensive range of products alongside the AT10 W MUD, including various ATVs, utility and sport side-by-sides, and on-road vehicles. Each model in the lineup reflects the company’s dedication to developing high-strength frames, sophisticated powertrains, electronic power steering, and rider-centric software, emphasizing Segway's foundational commitment to cutting-edge technology in outdoor sports vehicles.

About Segway Powersports


Transforming personal transportation since 1999 with the revolutionary Personal Transporter, Segway is at the forefront of mobility innovation. With a mission of "Simply Moving," the company aims to improve the way people and goods travel, enhancing efficiency and enriching everyday experiences. Continuously setting benchmarks in short-distance transportation and consumer robotics, Segway is now pioneering new frontiers in mobility with groundbreaking technologies, delivering innovative products that redefine the modern mobility landscape. To learn more, visit Segway Powersports.

Topics Auto & Transportation)

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