Michaels Launches Improved Rewards Program with More Savings and Exclusive Benefits for Customers
Michaels, a leading retailer in the creative arts and crafts industry, has officially launched its reimagined rewards program, designed to better serve its dedicated customer base. This exciting initiative features an enhanced tier structure that now includes a new 9% rewards level, aimed at maximizing the value and inspiration for customers looking to embark on their latest creative projects.
The revamped program introduces three clearly defined tiers: Red, Gold, and Platinum, with corresponding earning rates of 3%, 6%, and 9%. This structure not only incentivizes shopping but also encourages participation in the Michaels community, turning every purchase into an opportunity to earn significant rewards.
All members joining the program will instantly benefit from the enhanced perks that accompany their membership. This includes newly introduced birthday rewards and a special focus on recognizing loyal customers through exclusive tier benefits. Gold and Platinum members will gain access to 'Everyday Perks,' allowing them to enjoy deeper discounts on regular purchases.
Heather Bennett, President and Chief Customer Officer at Michaels, emphasized the importance of customer loyalty in their business model. She stated, "The relaunch of our loyalty program is about recognizing and rewarding our most dedicated shoppers. By introducing a new tier structure with enhanced benefits reaching up to 9% back in rewards, we’re saying thank you with more value and more inspiration for every project or celebration our customers take on."
As customers continue to shop and engage with the Michaels brand, they will unlock further benefits tailored to their needs. The new rewards program will motivate shoppers to increase their spending, as the annual spend thresholds required for each tier are designed to be attainable. Red members start earning three percent immediately upon joining, while Gold members must spend $300 annually to enjoy 6% back. For those ambitious enough to reach the Platinum status, an annual spend of $1,000 unlocks the highest tier with a generous 9% rewards return.
Additional perks include birthday celebrations recognized with tiered discounts—30% for Red members, 40% for Gold members, and a whopping 50% for Platinum members during their special month. Moreover, Gold members can use 20% tier-based coupons, while Platinum members enjoy 25% off on regular-priced items, providing ample opportunity to save repeatedly throughout the year.
The benefits extend even further to cardholders, who will continue to enjoy premium perks like half-off their first purchase, periodic free shipping offers, and access to special financing with no annual spending requirements. Additionally, cardholders revel in exclusive Birthday and Everyday Perks, coupled with a unique extra 10% discount on custom framing—a service that adds personal touch to cherished creations.
"These enhancements reflect our ongoing commitment to delivering an exceptional shopping experience while providing great value to our customers, whether they are stocking up on crafting supplies or celebrating special moments," added Bennett.
Michaels is set to expand its rewards program across North America, with a special launch planned for Canada next month, ensuring more customers can experience the new perks. Existing loyalty program members and cardholders have already been transitioned into this restructured benefits system based on their annual spending.
For anyone interested in joining the Michaels Rewards Program, simply visit a Michaels store or check out their website at michaels.com/rewards. As a leading destination for all things creative, Michaels remains committed to fueling the joy of creativity and celebration for customers everywhere, ensuring that each experience is both rewarding and memorable.
The revamped program introduces three clearly defined tiers: Red, Gold, and Platinum, with corresponding earning rates of 3%, 6%, and 9%. This structure not only incentivizes shopping but also encourages participation in the Michaels community, turning every purchase into an opportunity to earn significant rewards.
All members joining the program will instantly benefit from the enhanced perks that accompany their membership. This includes newly introduced birthday rewards and a special focus on recognizing loyal customers through exclusive tier benefits. Gold and Platinum members will gain access to 'Everyday Perks,' allowing them to enjoy deeper discounts on regular purchases.
Heather Bennett, President and Chief Customer Officer at Michaels, emphasized the importance of customer loyalty in their business model. She stated, "The relaunch of our loyalty program is about recognizing and rewarding our most dedicated shoppers. By introducing a new tier structure with enhanced benefits reaching up to 9% back in rewards, we’re saying thank you with more value and more inspiration for every project or celebration our customers take on."
Create More, Earn More
As customers continue to shop and engage with the Michaels brand, they will unlock further benefits tailored to their needs. The new rewards program will motivate shoppers to increase their spending, as the annual spend thresholds required for each tier are designed to be attainable. Red members start earning three percent immediately upon joining, while Gold members must spend $300 annually to enjoy 6% back. For those ambitious enough to reach the Platinum status, an annual spend of $1,000 unlocks the highest tier with a generous 9% rewards return.
Additional perks include birthday celebrations recognized with tiered discounts—30% for Red members, 40% for Gold members, and a whopping 50% for Platinum members during their special month. Moreover, Gold members can use 20% tier-based coupons, while Platinum members enjoy 25% off on regular-priced items, providing ample opportunity to save repeatedly throughout the year.
Expanded Cardholder Benefits
The benefits extend even further to cardholders, who will continue to enjoy premium perks like half-off their first purchase, periodic free shipping offers, and access to special financing with no annual spending requirements. Additionally, cardholders revel in exclusive Birthday and Everyday Perks, coupled with a unique extra 10% discount on custom framing—a service that adds personal touch to cherished creations.
"These enhancements reflect our ongoing commitment to delivering an exceptional shopping experience while providing great value to our customers, whether they are stocking up on crafting supplies or celebrating special moments," added Bennett.
Michaels is set to expand its rewards program across North America, with a special launch planned for Canada next month, ensuring more customers can experience the new perks. Existing loyalty program members and cardholders have already been transitioned into this restructured benefits system based on their annual spending.
For anyone interested in joining the Michaels Rewards Program, simply visit a Michaels store or check out their website at michaels.com/rewards. As a leading destination for all things creative, Michaels remains committed to fueling the joy of creativity and celebration for customers everywhere, ensuring that each experience is both rewarding and memorable.
Topics Consumer Products & Retail）
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