Shimane Grand Opening
2026-03-18 06:31:22

Matsuya Foods Opens First Restaurant in Shimane with New Izumo Location

Matsuya Foods Welcomes Customers with the Grand Opening of Izumo Otsuka Store



Matsuya Foods, headquartered in Musashino City, Tokyo, has officially announced the grand opening of its first-ever store in Shimane Prefecture, located in the heart of Izumo City. This innovative location, known as the Izumo Otsuka Store, will feature a perfect combination of Matsuya's signature offerings such as beef bowls, curry, and set meals, along with Matsunoya's renowned pork cutlet dishes. With a focus on high-quality ingredients and cooking methods, Matsuya Foods aims to provide a delightful dining experience at an affordable price.

A New Food Landmark in Shimane


The Izumo Otsuka Store is strategically located near major roads and commercial facilities, making it easily accessible for both locals and travelers. The store boasts a spacious parking area, ensuring that families and individuals can enjoy their meals comfortably. Designed to feel like a neighborhood eatery, it embodies Matsuya's vision to be a daily dining option for the community, providing delicious and safe food for everyone.

Open 24/7, this restaurant caters to various customer needs, offering both dine-in and takeout options. For those on the go, the store recommends utilizing the 'Matsuben Net' service, which allows customers to order without any waiting time. The Matsuya team looks forward to welcoming guests and providing exceptional service to all.

Grand Opening Celebration


The official opening day is set for March 26, 2026, with a special pre-opening event kicking off on March 25 from 11:00 AM to 2:00 PM. During this time, customers will get the exclusive opportunity to taste the delicious offerings from both Matsuya and Matsunoya ahead of the grand opening.

Promotions and Special Offers


In celebration of the opening, a limited-time special sale will run from March 25 to April 7, 2026. Here are some highlights from the promotion:
  • - For just 500 yen, customers can enjoy the popular Matsuya beef bowl and fresh vegetable set.
  • - Save 100 yen on various Matsunoya menu items, including the signature chicken cutlet set meals, offering delightful options at reduced prices.

Menus to Look Forward To


The restaurant will feature an extensive menu showcasing the unique specialties of both brands:
  • - Beef Bowl: Tender beef simmered in a special sauce, Matsuya's iconic dish that captures the natural flavor and softness of the beef.
  • - Grilled Beef Set Meal: This long-standing favorite has been continuously refined to provide a balanced meal for customers.
  • - Pork Cutlet Set Meal: Using high-quality chilled pork and crispy breadcrumbs, this dish is a Matsunoya highlight.
  • - Ginger Fried Chicken Set Meal: Marinated in a special blend of ginger and garlic, this perfectly fried dish is sure to be a hit with everyone.

In addition to the main dishes, customers can enjoy breakfast options or kid-friendly meals, ensuring there is something for everyone.

Convenience and Accessibility


Matsuya's mobile app offers not only a way to check out the menu and promotions but also provides a convenient ordering option via the 'Matsuben Net'. This service guarantees quick service, allowing customers to pick up their orders without any hassle. They can set a pickup time as early as 15 minutes from placing their order, making dining easy and stress-free.

Matsuya Foods is committed to becoming a staple in the Izumo community with its new store, providing a welcoming atmosphere and delicious food that customers can depend on every day. The team is excited and ready to serve you at the Izumo Otsuka Store that promises to be a delightful addition to the local dining scene.

For more details, updates, and promotions, please visit the official Matsuya Foods website.


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Topics Consumer Products & Retail)

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