#USA #New York #AI Marketing #GrowthLoop #River Pines Capital

River Pines Capital's Strategic Move

New York, October 21, 2025 – River Pines Capital (RPC), an investment firm specializing in software and services, has announced a strategic equity investment in GrowthLoop, a leader in artificial intelligence (AI)-driven marketing technology. This investment aims to accelerate GrowthLoop's initiatives in empowering marketers with cutting-edge solutions that leverage first-party data.

With the marketing landscape rapidly evolving, where conventional techniques struggle to meet modern consumer expectations, RPC's funding is viewed as a crucial step towards enhancing GrowthLoop's already impressive portfolio. As a subsidiary of TJC, which manages around $33.2 billion in assets, GrowthLoop has established itself as a formidable force among enterprise brands, but this new investment is expected to take the company to even greater heights.

A Partnership for Growth

RPC brings extensive experience in collaborating with growth-stage software companies. By leveraging this expertise, GrowthLoop plans to explore significant acquisitions and partnerships that support its long-term growth strategy. Thomas Kearney, RPC's founder and managing partner, will continue his role on GrowthLoop's Board of Directors, ensuring steady guidance as the company propels forward into new operational realms.

Eion Hu and Brad Wilford, Partners at TJC, share their enthusiasm about RPC's investment. "We have collaborated with Tom multiple times in the past decade, and partnering with him at GrowthLoop is an exciting opportunity. We anticipate this will be another fruitful collaboration," Hu stated. Kearney also expressed his excitement, emphasizing that GrowthLoop is uniquely positioned to harness data and analytics to activate agentic AI, aiming for unprecedented growth in enterprise marketing.

Innovation at its Core

At the heart of GrowthLoop's offerings is the Compound Marketing Engine, a fully-composable architecture designed for cloud-based marketing. This technology enhances marketers' capabilities by utilizing enterprise data warehouses to execute personalized, omnichannel campaigns. AI agents assist marketing teams in building real-time customer journeys and provide recommendations based on extensive performance data. As a result, organizations witness deeper customer engagement, improved lifetime value, and tangible revenue growth.

GrowthLoop's CEO, Chris O'Neill, underscores the importance of this investment from RPC. He states that it marks a new chapter in their mission to redefine how marketers leverage data for growth. With the innovative spirit at GrowthLoop, every enterprise marketer will gain the opportunity to employ their data effectively, driving precise and connected marketing strategies.

Significant Achievements on the Horizon

This development follows several essential milestones for GrowthLoop, which launched its innovative Compound Marketing Engine in April. Furthermore, they recently introduced a version tailored for retailers, enhancing their ability to construct and scale Commerce Media Networks. Recognition has also come in the form of being labeled a "One to Watch" in the Activation and Delivery for Owned Channels category of Snowflake's 2026 Modern Marketing Data Stack Report, denoting GrowthLoop's rising status in the marketing technology domain.

In conclusion, RPC's investment in GrowthLoop exemplifies a strategic direction that not only aims to fuel GrowthLoop's expansion but also reflects the growing relevance of AI in the marketing industry. The ability to activate data swiftly, precisely, and intelligence-driven will become a crucial advantage for enterprise marketers moving forward.

For additional insights into GrowthLoop's innovative solutions, please visit www.growthloop.com.

About GrowthLoop

GrowthLoop stands as a leader in AI-powered, composable marketing technology, designed to help enterprises revolutionize their marketing strategies and achieve significant business outcomes. The company caters to high-profile brands, including Costco, Google, and NASCAR.

About River Pines Capital

Founded in 2024, River Pines Capital aims to provide private capital and partnerships with management teams, focusing on investment in the software and services sector.