MoEngage Raises $180 Million in Series F Funding to Accelerate Innovation and Global Expansion

MoEngage Secures $180 Million in Series F Funding

MoEngage, the leading customer engagement platform based in Bengaluru and San Francisco, has announced a significant milestone by raising an additional $180 million in its Series F funding round. This follows the previous round secured in November 2025, totaling the Series F financing to $280 million. This latest raise was spearheaded by ChrysCapital and Dragon Funds, along with contributions from Schroders Capital, while existing investors TR Capital and B Capital also participated.

The capital raised will be instrumental in accelerating innovations within MoEngage's AI-powered Merlin suite and enlarging its market reach in North America and the EMEA regions. The funding will also allow the company to explore strategic acquisitions that may enhance its platform capabilities. MoEngage is rapidly expanding its presence in Australia, New Zealand, and Southeast Asia as businesses modernize their customer engagement strategies.

In conjunction with this growth strategy, MoEngage completed its second liquidity event, totaling approximately $15 million, which benefited 259 of its current and former employees, allowing them to share in the company’s financial success. The liquidity event also included selected secondary transactions for early investors such as Eight Roads, Helion Venture Partners, and Matrix Partners.

Raviteja Dodda, co-founder and CEO of MoEngage, emphasized the collective nature of the company's success, stating, “Our success is a collective achievement based on a culture of ownership and innovation. This liquidity program reflects our commitment to ensuring that the co-founders, employees, and early investors can actively participate in the milestones we achieve together.”

Growth in Key Markets

Europe and the UK remain critical growth markets for MoEngage, where digital transformation is accelerating. The company plans to further expand its workforce in these regions, enhancing customer success and support teams, as well as its sales and marketing functions while bolstering its AI capabilities. This strategy aligns with the increasing demand for AI-powered customer engagement platforms.

MoEngage collaborates with a variety of leading companies across sectors such as retail, e-commerce, financial services, and telecommunications. Its aim is to unify customer data and deliver personalized omnichannel experiences that leverage the power of AI to enhance customer loyalty and connected experiences in competitive digital markets.

As a market leader in customer engagement, MoEngage is enhancing its analytics offerings with solutions such as MoEngage Analytics and MoEngage Inform. These tools are designed to bridge the gap between data insights and practical actions, enabling marketing and product teams to work from a shared data foundation and create seamless customer experiences.

MoEngage Inform streamlines crucial transactional messaging through a unified API for various messaging channels, ensuring reliability that surpasses that of standard marketing campaigns. In tandem, the advanced analytics features of MoEngage Analytics provide product teams with insights into user behavior, allowing them to trigger experiences that boost customer engagement and lifetime value.

Strategic Insights from Investors

Rishabh Iyer from ChrysCapital expressed enthusiasm for partnering with MoEngage, highlighting their disciplined operational model and the company’s impressive capabilities. Similarly, Ridhi Chaudhary, CIO of Dragon Funds, shared admiration for MoEngage’s strong management and commitment to continuous product innovation.

Prominent industry figures have also praised MoEngage's product offerings. Bhavin Turakhia, co-founder and CEO of Zeta, commended MoEngage Analytics for optimizing essential processes, while Charu Pujari from Loblaw Digital hailed MoEngage Inform as a key component of their e-commerce experience, enhancing customer engagement.

Established in 2014, MoEngage serves over 1,350 global consumer brands and is recognized for its ability to provide marketers and product teams with actionable insights into customer behavior. The company’s Merlin AI suite empowers brands to launch campaigns swiftly, supported by data-driven decisions. With a presence in 75 countries, MoEngage delivers digital experiences to over 2 billion consumers monthly.

Conclusion

With impressive backing from notable investors and a clear vision for growth, MoEngage continues to solidify its position as a leader in customer engagement solutions. As the company embarks on the next phase of its journey, it remains focused on innovation and delivering value to its clients and users in an ever-evolving digital environment.