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Henkel's U.S. Soccer Summer of Soccer Sweepstakes

As excitement builds for the world’s largest sporting event hitting U.S. shores in 2026, Henkel is making waves with its newly launched fan-oriented U.S. Soccer Summer of Soccer Sweepstakes. In celebration of its status as an Official Partner of U.S. Soccer, Henkel aims to amplify fan joy—both in the stands and at home—during what promises to be an unforgettable summer.

What to Expect from the Sweepstakes

Spanning from April to July, the U.S. Soccer Summer of Soccer Sweepstakes offers various vibrant rewards. Fans can enter from the comfort of their homes for the chance to win:

• - VIP Flyaway Experience to watch the U.S. Men's National Team face off against Germany on June 6, complete with sought-after tickets.
• - Official U.S. Men's National Team Jersey for the 2026 tournament, letting fans showcase their team spirit.
• - Gift Cards for U.S. Soccer merchandise, allowing supporters to gear up and revel in the team's journey.

This initiative marks Henkel's first-ever widespread consumer sweepstakes, rooted in the brand's extensive portfolio which features some beloved names like Dial® soap, all® free clear and Persil® laundry detergents, göt2b® hair care products, and Loctite® adhesives.

Henkel’s Jenny Schiavone, Vice President of Corporate Communications for the Americas, expressed, “This summer represents a thrilling and pivotal moment for soccer in the U.S. As millions are expected to rally around our U.S. Men's National Team, we are excited to offer fans immersive ways to support our team.”

How to Engage

The sweepstakes will thrive through digital media channels, with enthusiasts able to enter by visiting henkelsoccersweeps.com. The entry period runs from April 15 to July 31, 2026, divided into three phases of prizes. Notably, no purchase is necessary to participate, and the sweepstakes is open to U.S. residents aged 18 and older.

A Broader Mission with U.S. Soccer

Henkel's Summer of Soccer promotion is not a standalone initiative. It builds on the company's long-term commitment to fostering soccer accessibility through community engagement. Aligning with U.S. Soccer and the American Youth Soccer Organization (AYSO), Henkel is working to enhance youth soccer participation. This includes hosting free youth clinics and organizing community equipment drives to supply necessary gear for aspiring players. Henkel also supports educational programs nationwide through the Dial® Clean Sheet initiative, contributing to children's development both on and off the pitch.

In a collaborative effort, Henkel and renowned soccer icon Alex Morgan unveiled a powerful rallying call titled ‘Letter to a Soccer Nation,’ reflecting the thrill of hosting a major tournament in 2026.

Henkel’s partnership with U.S. Soccer marks a historic milestone, as it is the company’s first portfolio-wide engagement. With over 30 of its popular brands focusing on promoting the U.S. Men’s and Women’s National Teams, as well as youth teams, Henkel is poised to leave a lasting impact on the sport’s landscape in America.

About Henkel in North America

Henkel boasts a diverse portfolio in North America, featuring brands like all®, Purex®, and Persil® laundry detergents, Snuggle® fabric softeners, Dial® soaps, Schwarzkopf® hair care products, and Loctite® adhesives. With recorded sales of around $6.1 billion in 2025, North America accounts for 26% of Henkel’s global revenue, with more than 7,000 employees dedicated to serving consumers in the U.S. and Canada. For additional details, visit www.henkel-northamerica.com or follow on X @Henkel_NA.

Together, Henkel and soccer fans will create memorable experiences that celebrate the sport, foster community, and pave the way for future generations in soccer.