#USA #Atlanta #AI tools #Home Depot #Magic Apron

The Home Depot Launches Magic Apron

The Home Depot®, a leader in home improvement retailing, has recently unveiled a revolutionary tool known as Magic Apron. This proprietary suite of generative AI tools is designed to provide customers with instant support for their home improvement needs. With spring sales just around the corner, Magic Apron offers round-the-clock assistance to address inquiries related to various products and procedures, as well as guidance throughout improvement projects.

Jordan Broggi, the Executive Vice President of Customer Experience, commented, "Our customers have always relied on the expertise of our associates in the orange aprons on the sales floor. We are thrilled to extend that expertise into the digital realm with Magic Apron, leveraging our proprietary knowledge base to ensure our customers feel confident tackling their home projects anytime and from anywhere."

This innovative tool marks the first of its kind in the realm of home improvement. Utilizing advanced linguistic models, Magic Apron synthesizes data from The Home Depot's extensive product catalog and online information to enhance search capabilities and provide accurate responses to customer queries.

How Magic Apron Works

For example, if a customer is preparing their lawn for spring but is unsure whether to aerate, how to reseed barren patches, which weed control products to use, or the best fertilizers, Magic Apron steps in to deliver practical instructions, product suggestions, and much more.

Currently, when shoppers search for items on homedepot.com, they can interact with Magic Apron for answers about products, guidance on projects, and summaries of product reviews. Magic Apron is accessible on millions of product pages on the Home Depot website, as well as through the award-winning Home Depot mobile app.

In the near future, this technology will expand to the Home Depot Pro site, targeting professional contractors and account holders with tailored support. Additionally, new features will be introduced in the upcoming months, making the tool even more invaluable. Magic Apron will function like a personal home improvement concierge, offering project inspiration, design ideas, product comparisons, comprehensive advice, and many other functions.

Magic Apron consolidates The Home Depot's vast and proprietary knowledge with human expertise to ensure the tool is reliable, accurate, and immensely helpful. As the technology evolves, it will continue to learn from customer and employee feedback, becoming an essential resource for both store associates and contact center agents in assisting customers effectively.

About The Home Depot

Established as the world’s largest home improvement retailer, The Home Depot boasts 2,347 retail locations at the end of Q4 fiscal 2024, employing approximately 470,000 associates across the United States, Canada, and Mexico. The company’s stocks are traded on the New York Stock Exchange (NYSE) under the symbol HD and are included in the Dow Jones Industrial Average and the Standard & Poor's 500 Index.

For press inquiries, please contact:
Isabel Janci, Vice President of Investor Relations, at 770-384-2666.
Sara Gorman, Senior Director of Corporate Communications, at 770-384-2852.