IPSY Teams Up with Natasha Denona for Exciting New Ultimate Collection

IPSY Collaborates with Natasha Denona for the Ultimate Collection

In a groundbreaking move, IPSY, a leading beauty subscription service, has announced its collaboration with celebrated makeup artist and entrepreneur Natasha Denona, marking the debut of the first-ever IPSY Ultimate collection. This exciting development not only redefines the beauty experience for its members but also introduces fresh plan names to better reflect the brand's evolution. The former Glam Bag is now rebranded as IPSY Original, BoxyCharm has transformed into IPSY Extra, while the Icon Box has become IPSY Ultimate.

The launch, set for October 22, features the IPSY Ultimate box filled with an assortment of highly sought-after beauty and skincare products, each handpicked by Denona herself. Known for her luxurious, buttery eyeshadows and an artistry-first approach to makeup, Denona aims to empower members to unleash their creativity.

"I want every member to find their go-to everyday product—something they'll truly fall in love with," expresses Natasha. "I hope they enjoy the formulas and recognize the care and effort that went into creating each one."

Kristy Westrup, Chief Merchandising Officer at IPSY, shares her enthusiasm: "Natasha Denona is a true makeup artist who brings beauty artistry to life through her innovative, high-quality formulas. We partner with her because she shares our love for creativity and our commitment to giving Ipsters the best in beauty."

The IPSY Ultimate collection features a diverse array of products—including an eyeshadow palette from Denona's personal brand alongside selections from popular and viral brands like Tatcha, Saie Beauty, 5 SENS, and Milk Makeup. Each item has been meticulously curated to inspire creativity and innovation as members explore beauty as a form of self-expression.

What makes this acquisition even more exciting is the thought process behind the products. It isn't just a random assortment, but a curated collection reflecting Denona's artistic vision—each product chosen with intention, playfulness, and a refined sensibility.

Members can expect IPSY Ultimate to be a quarterly beauty drop that boasts eight premium, full-size essentials valued up to $400. The collection is not just for seasoned makeup lovers but is also perfectly designed for those just beginning their beauty journey, allowing them to experiment and grow their personal styles.

Currently, the IPSY Ultimate is an exclusive quarterly upgrade available to IPSY members. Customers interested in securing the Natasha Denona Edition are encouraged to subscribe promptly on IPSY.com.

About IPSY

IPSY has become synonymous with beauty subscription services, continuously delivering curated selections of popular beauty discoveries to its community. With over 20 million engaged fans, it connects enthusiasts with both established and emerging brands, allowing for a diverse range of beauty options. Whether you're an avid beauty fan or exploring for the first time, IPSY is designed to help you experiment and express yourself creatively.

About Natasha Denona

With more than two decades of experience in the makeup world, Natasha Denona has combined her diverse background in dance, modeling, and science to deliver exceptional artistry in makeup. When faced with the challenge of finding high-quality eyeshadows, she created her own line that promised professional-grade formulas accessible to all. Denona personally develops each formulation, ensuring only the highest quality ingredients are used, thereby guaranteeing unmatched performance.

This remarkable collaboration between IPSY and Natasha Denona is sure to set new standards in the beauty subscription landscape, inspiring members to engage with their creativity and explore the limitless possibilities of makeup.