#Japan #Tokyo #YOMIKO #Career Ownership #Management Award

YOMIKO Shines in Management Transformation Award

YOMIKO Co., Ltd., located in Minato, Tokyo, has made headlines by winning the prestigious Excellence Award in the Management Transformation category of the 2025 Career Ownership Management Award. This recognition celebrates companies that prioritize innovative management practices and employee development, positioning YOMIKO at the forefront of workplace transformation in the advertising industry.

The shift from traditional contract-based business models to collaborative, creation-oriented ventures has been at the core of YOMIKO’s strategy. The company's vision, articulated as “GAME CHANGE PARTNER,” emphasizes mutual growth between the organization and its employees. As part of its commitment to employee fulfillment, YOMIKO has introduced initiatives aimed at achieving work-life value, marking a unique approach in an industry historically known for its demanding work hours.

Key Initiatives Promoting Employee Growth

YOMIKO’s efforts include comprehensive frameworks that facilitate growth opportunities and ensure transparency in career progression. Key initiatives designed to foster talent development among mid- to junior-level employees include:

1. Business Partner Development Program

This selective training program aims to elevate management-level thinking and perspective. With courses covering critical areas like accounting and marketing, about 36% of eligible employees have participated over three years, empowering them to drive business innovations.

2. Transparent Skill Surveys

With a focus on personal development, YOMIKO implemented a unique skill survey aligned with its “Y-type Human Resource Model.” This tool allows employees to assess their current skills comprehensively, with supervisors accessing data for constructive one-on-one discussions.

3. Y-PRIDE Survey

YOMIKO’s proprietary pulse survey is shared monthly with managers to monitor and address employees' mental well-being, creating a supportive workplace environment conducive to growth.

4. Life Career Support Hub

This newly established facility supports employees in reflecting on their life and career aspirations, staffed by state-certified career counselors to help articulate their feelings and career goals effectively.

Remarkable Outcomes When Caring for Employees

As a result of these innovative strategies and a heightened focus on work-life balance, YOMIKO has succeeded in significantly reducing turnover rates among younger employees. From 2022 to 2023, the number of resignations among employees in their late twenties to early thirties dropped by an impressive 57%, with projections indicating an additional 20% decrease for the following year. Moreover, YOMIKO has achieved a remarkable 100% male paternity leave participation over three consecutive years, demonstrating its commitment to inclusivity and family-friendly policies. The improved representation of female managers further underscores the company's dedication to progressive workplace values.

Award Justification and Unique Approach

YOMIKO's award was attributed to its shift from a traditional business model to one centered around employee empowerment. By embedding career ownership within its corporate culture, the company visualizes employees' skills and aspirations, transforming work relationships for the better. The integration of unique indicators and a focus on psychological well-being through surveys and counseling has culminated in well-rounded development programs that identify growth opportunities for each employee, playing a crucial role in shaping the future of marketing.

About the Career Ownership Management Award

This award celebrates companies actively promoting sustainable growth through effective career ownership practices, reinforcing the connection between individual aspirations and organizational objectives. YOMIKO’s achievements in the Management Transformation category highlight its exceptional focus on cultivating management layers and enhancing employee engagement through various programs.

Insights into YOMIKO

Beyond advertising, YOMIKO engages in consulting in digital areas and distribution, among other sectors. The firm collaborates with communities, corporate entities, and research institutions to address societal challenges through its “Community Creation®” initiatives and “CIVIC PRIDE®,” which focuses on fostering local pride and attachment. YOMIKO continues to strive towards sustainable growth for both business and society, embodying its role as a dedicated “GAME CHANGE PARTNER.”

For more information, visit YOMIKO's Official Website.