Osaka's Nakanoshima Museum Achieves Breakthroughs with Synergy! Implementation

Nakanoshima Museum Revolutionizes Event Planning with Synergy!

The Nakanoshima Museum of Art in Osaka has taken a significant step towards modernization by implementing the marketing SaaS, Synergy! from Synonym Marketing Co., Ltd. This new tool has dramatically reduced the workload required for form generation to just one-eighth of previous efforts, streamlining operations and expanding the possibilities for event planning.

Challenges Before Implementation

Prior to adopting Synergy!, the museum faced challenges with cumbersome and complex form-building processes. Team members, especially those with limited experience, often spent upwards of half a day creating a single form. This inefficiency not only demanded increasing staff numbers but also led to a situation where the workload became overly specialized, complicating efforts to reduce labor demands and distribute tasks effectively.

The Impact of Synergy!

With Synergy!, the time required to create forms plummeted from half a day to under 30 minutes. Its intuitive user interface enables staff, regardless of their experience level, to master the tool swiftly after a short training session. Team feedback has been overwhelmingly positive, with many expressing their gratitude, stating, "This has been incredibly helpful for us."

Streamlined Management with 'One Event, One Form' Strategy

Utilizing the 'remaining seat management feature' within Synergy!, the museum can now manage multiple dates and capacities within a single form. This significantly lowers management costs, freeing the team from the long-standing challenge of creating individual forms for each event date, ultimately creating a more accessible registration process for visitors.

Enhanced Information Dissemination and Creative Future Planning

Moreover, Synergy! has automated the previously manual press release distribution, mitigating the risk of miscommunication. The tool's 'lottery feature' empowers the museum to hold random-draw events that were once difficult to execute, thus broadening the scope of potential event planning.

This case study illustrates how adopting new tools can lead to improvements not limited to daily operations. The time and mental space created by these advancements can enhance an organization’s capabilities for future prospects.

About Nakanoshima Museum of Art

Located in Osaka, the Nakanoshima Museum focuses on modern and contemporary art and design. It strives not just to exhibit pieces but to foster a vibrant community space known as the 'Passage,' where people can interact and exchange knowledge and experiences. As a symbol of Osaka, the museum aims to cultivate local culture and serve as a hub for creativity on the global stage.

Discovering Synergy! Marketing SaaS

Synergy! has been providing cloud-based CRM services since 2005 and has a track record of implementation in around 5,300 companies across various sectors, including e-commerce, government, healthcare, and more. It offers a web form feature capable of handling high traffic and a diverse range of settings, ensuring robust security and scalability, supported by Amazon Web Services (AWS).

The service goes beyond simply offering a system; it includes a supportive human element that engages directly with clients to address their specific challenges. As Synergy! approaches its 20th anniversary in 2025, it continues to evolve into a comprehensive marketing SaaS that facilitates various marketer challenges beyond just CRM functionalities.

Conclusion

At Synonym Marketing, we believe in redefining digital marketing by focusing on both latent customer challenges and overarching business goals. With over two decades of experience leading the CRM market in Japan, our approach incorporates strategic planning and a deep understanding of customer behaviors, ultimately aiding companies to grow and succeed.

For details on Synergy! and its benefits, visit the official showcase page.