#United States #New York #Holiday Campaign #luxury retail #Saks Fifth Avenue

Saks Fifth Avenue Unveils Its 2025 Holiday Campaign

Saks Fifth Avenue, the pinnacle of luxury shopping, has unveiled its newest holiday campaign, titled Holiday Your Way. This campaign, set to resonate throughout the 2025 holiday season, spotlights the joy of discovery and personal style, capturing the myriad ways customers celebrate the holidays. At the heart of the campaign is a narrative that reflects the diverse expressions of individual style, making each holiday moment a unique experience.

A Heartwarming Narrative

Central to Holiday Your Way is an enchanting story that navigates through the iconic Saks Fifth Avenue flagship in New York City. The campaign intricately weaves customers' distinctive tastes and wishlists into a memorable experience, showcasing exclusive collections from renowned global fashion brands. Shoppers can look forward to the beloved return of the Saks holiday light show, alongside the unveiling of the stunning holiday windows that have become a hallmark of the season.

Emily Essner, President and Chief Commercial Officer of Saks Global, states, “Saks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment.” This sentiment emphasizes the retailer's commitment to creating a magical shopping experience filled with inspiration.

Festive Characters and Holiday Vignettes

The campaign features captivating photography by the acclaimed Angelo Pennetta, showcasing a lineup of festive characters against the dazzling skyline of New York City. From working professionals racing to glamorous parties to joyful reunions at airports, each scene captures the essence of merriment and personal style. Notable personalities featured include Meadow Walker, Julez Smith, and Magnus Ferrell, alongside the iconic fashion editor Patti Wilson, who brings a blend of fantasy and elegance to the festivities.

Kristin Maa, Chief Marketing Officer of Saks Global, highlights that the Holiday Your Way campaign is designed to foster customer connectivity and cherished memories. “We invite customers to embark on a journey of shopping discovery, embracing their individual style for every occasion.” This campaign aims to captivate shoppers through immersive in-store experiences, compelling content, and the vibrant holiday windows.

An Array of Unique Offerings

Throughout the season, shoppers can find an array of exclusive merchandise at Saks Fifth Avenue. The retailer showcases sought-after brands such as Balmain, Akris Punto, and Milly, providing a delightful refresh for holiday wardrobes. Online, the Holiday Gift Guide Shop presents curated assortments that include gifts for her, gifts for him, beauty gifts, and charming stocking stuffers.

For those in pursuit of elegant sparkle and timeless treasures, an expanded selection of fine jewelry will be available at the flagship store. The Holiday Party Shop will also feature refined attire suitable for family gatherings, glamorous occasions, and adventurous travels.

Giving Back Through Unique Experiences

One of the campaign's highlights is the Holiday Experiences program, which offers customers exclusive gifts that contribute to significant causes. For instance, every purchase supports the Saks Fifth Avenue Foundation, dedicated to advancing mental health initiatives and benefiting organizations like Comic Relief. Notable unique offers include VIP access to Comic Relief Live at Carnegie Hall, an intimate dinner at L'Avenue, and exclusive styling sessions at New York Fashion Week.

Eligible customers can also have the opportunity to feature their beloved pets in promotional campaigns, creating unforgettable memories and giving back to the community.

Enchanting Holiday Windows and Light Displays

As festive cheer fills the air, the iconic holiday windows of the Saks flagship will come alive, portraying scenes of New York City such as a snowy Central Park gathering and a stunning holiday tree. This year will also witness the reintroduction of the spectacular light show on November 24th, accentuating the season with a mesmerizing display synchronized to uplifting music.

Mastercard, in collaboration with Saks, proudly continues its tradition of celebrating the holidays through this captivating light show presentation.

Saks Fifth Avenue delivers a bespoke shopping experience, encouraging customers to express themselves through a curated selection of styles and memorable holiday moments. With the Holiday Your Way campaign, shoppers are invited to explore all the delights that holiday shopping can bring, culminating in unforgettable celebrations.

For more information about the campaign and shopping selections, visit saks.com.