#Japan #Tokyo #NSJAPAN #Sales Knowledge Lab #workforce shortages

NSJAPAN's Initiative to Tackle Sales Workforce Shortages

Amid Japan's ongoing struggle with declining population and workforce shortages, NSJAPAN—a Tokyo-based company—has recognized the pressing need for effective sales training solutions for small and medium enterprises (SMEs). With the launch of its expanded program for Sales Knowledge Lab, NSJAPAN aims to support these businesses in standardizing and enhancing their sales operations.

Current Challenges Facing Businesses

1. Shrinking Labor Force

According to Japan's Ministry of Internal Affairs and Communications, the nation is experiencing a downward trend in its total population, leading to prolonged recruitment challenges.

2. Persistent Recruitment Difficulties

The Ministry of Health, Labour and Welfare's employment indicators show that the effective job openings-to-applicants ratio is consistently over one, indicating a tough environment for companies to hire the necessary talent.

3. Disparity in Investment and Digital Utilization

The White Paper on Small and Medium Enterprises reveals significant gaps in labor productivity and digital investments among SMEs, further underscoring the need for operational improvements.

As a result, companies are increasingly dependent on individual experiences in sales processes, leading to protracted training times and inconsistent results—which have become critical management issues.

NSJAPAN's Strategic Decision

Instead of merely filling roles through hiring, NSJAPAN has decided to adopt a proactive approach to address the sales workforce shortage. This includes enhancing their training offerings under the Sales Knowledge Lab, focusing on developing and leveraging talent.

Launch of New Commercial

Simultaneously, NSJAPAN will initiate a new TV commercial on January 6, 2026. This campaign aims to emphasize the urgent need for sales reskilling and streamline the process for potential clients, guiding them from awareness to free diagnostics and resource requests, ultimately facilitating decision-making regarding implementation.

Expanded Features of Sales Knowledge Lab

1. Sales Process Design: Establishing a common language across various sales elements, including target audiences, value propositions, proposal scenarios, and negotiations.
2. Operational Design: Implementing weekly reviews, defining KPIs, establishing CRM input rules, and developing an improvement cycle to ensure workplace integration.
3. Training Support: Combining video and case study learning with one-on-one coaching to aid practical application in the field.
4. Management Enhancement: Providing sales leaders with robust frameworks for developing, evaluating, and reviewing trainee performance.
5. New Business Support: Supporting new business strategies from conception to execution, tailored specifically for sales contexts.

Additionally, through governmental support such as the Human Resources Development Subsidy, organizations may access funds for their development investment, subject to specific qualifying conditions.

Commercial as a Promotion Strategy

Start Date: January 6, 2026
Objective: To shift perceptions regarding sales from being talent-based to appreciating it as a replicable skill.
Concept: Transitioning sales from being perceived as individualistic to systematic, and transforming training from 'willpower' to strategic execution.
Pathway: Simplifying the process from awareness to free diagnostics and resource requests, culminating in implementation discussions for interested businesses.

Achievements from Implementing Companies

For example, KOMPEITO, a company specializing in employee benefits services, demonstrated remarkable improvements post-implementation:

• - Conversion rate from lead to negotiations improved from approximately 10% to around 18%.
• - Conversion rate from negotiations to contracts saw an increase from 12% to approximately 20%.

Third-Party Comments from Implementing Companies

A sales manager from KOMPEITO shared, “NSJAPAN is not just an external support company; they are partners in building our sales capabilities. Their data-driven approach clarified our challenges, leading to increased conversion rates in negotiations and contracts. More importantly, we have retained a replicable process within our company.”

Future Directions

NSJAPAN plans to:

• - Expand sales templates categorized by different industries (B2B, SaaS, etc.).
• - Strengthen free diagnostics offerings focused on key performance indicator design, negotiation setup, and talent development strategies.
• - Explore community initiatives aimed at fostering learning among user companies.

Leadership Insights

Naito Shuhei, CEO of NSJAPAN states:
“Sales is not merely an art form; it is a skill that can be perfected. However, many companies still rely on subjective experiences in training, leading to inconsistent results. Through Sales Knowledge Lab, our mission is to systematize sales processes, ensuring they are repeatable and can be effectively implemented in practice. The upcoming commercial is a step toward reaching a broader audience about the critical nature of investing in skill development for competitive advantage.”

About NSJAPAN

• - Company Name: NSJAPAN Inc.
• - Location: 4-4-4 Kojimachi, Chiyoda-ku, Tokyo
• - CEO: Naito Shuhei
• - Established: October 2023
• - Capital: 5,000,000 JPY
• - Number of Employees: 43 (including contractors)
• - Business Activities: Corporate sales training, sales support, SaaS-based sales platform services
• - Website: ns-japan.com