#USA #Orlando #Fresh Express #Nick DiGiovanni #Tiffani Thiessen

Fresh Express® Launches Star-Studded Culinary Campaign

Fresh Express®, the top name in value-added salads, is taking its vibrant "Express Yourself" campaign to new heights. This season, the brand showcases a stellar lineup of culinary influencers and dietitians, determined to inspire fans to express themselves creatively through salad innovations. Notable personalities involved include actress and cookbook author Tiffani Thiessen, celebrity chef Nick DiGiovanni, along with renowned registered dietitians Kylie Sakaida and Steph Grasso.

The collaborative group, aptly named the "Fresh Expressionists," seeks to engage and motivate salad enthusiasts with dynamic and imaginative salad experiences. According to Fabian Pereira, Vice President of Marketing, salads should be viewed as a canvas for culinary creativity. By partnering with influential figures, Fresh Express can effectively demonstrate the versatility of its products while encouraging authentic, inspiring storytelling that resonates with consumers.

Emphasizing Healthy Choices Through Social Media

As part of its campaign, Fresh Express is keen on targeting Millennial and Gen Z shoppers through engaging, multi-platform content focused on wellness and culinary creativity. Recent studies indicate that over 70% of grocery shoppers use platforms such as Facebook and YouTube, with Instagram, TikTok, Twitter, and Pinterest also seeing significant engagement. Among younger adults, video content plays a considerable role in influencing healthy eating habits, making these social channels crucial for encouraging nutritious choices.

The fresh faces leading this culinary endeavor include Tiffani Thiessen, who expresses excitement about integrating healthy eating into family life with the assistance of Fresh Express salads. "They are so fresh, flavorful, and versatile—I'm thrilled to share how I incorporate extra veggies into my family's meals without any fuss!" Meanwhile, culinary whiz Nick DiGiovanni reveals how Fresh Express has revolutionized his approach to salad, promising to unveil fun hacks and recipes that redefine the traditional concept of salad.

Highlighting Nutritional Benefits with a Dietitian's Touch

Complementing the chefs’ repertoire, dietitians Kylie Sakaida and Steph Grasso will tackle the nutritional aspect of salads. Their motivational content aims to resonate with health-conscious audiences seeking creative yet wholesome meal options. Kylie emphasizes the ease of healthy eating with Fresh Express, stating, "These salads are fresh, flavorful, and extremely easy to customize!" Steph echoes the sentiment: "I want to make nutritious food appealing, and with Fresh Express, I can motivate my followers to create delicious, well-balanced meals that are also visually captivating."

Welcoming the Fresh Expressionists

Introducing the "Fresh Expressionists," this group includes culinary creators like Jenny Martinez, Ronnie Woo, Nicole Keshishian, Toni Chapman, Kevin Curry, and Alia and Radwa Elkaffas. Each of these influencers brings their unique flair to the campaign through recipe content, culinary challenges, and engaging inspiration. Their contributions align seamlessly with the "Express Yourself" theme, aiming to reshape Millennials' and Gen Z's perspectives on salads as a format for personal expression.

With younger adults averaging involvement across five different social media platforms, Fresh Express recognizes the importance of a robust digital strategy filled with engaging recipes, interactive challenges, and user-generated content. This multifaceted approach creates an opportunity for consumers to share their salad creations and moments of inspiration while using campaign hashtags to foster engagement.

A Movement Centered Around Culinary Creativity

Through this multi-channel initiative, Fresh Express invites its community to transform mealtime into a vibrant expression of creativity, urging followers to showcase their personal salad masterpieces. This campaign marks an exciting chapter for Fresh Express as it reinforces its commitment to freshness and innovation within the salad category. The brand is perfectly positioned to lead the charge in reinvigorating the perception of salads, promoting them as exciting, flavorful, and healthy meals that engage the imagination.

Fresh Express continues to adapt in modern ways and is dedicated to serving consumers with high-quality, ready-to-eat salads and vegetables. To discover more about Fresh Express and its products, visit www.freshexpress.com or follow the brand across its various social media platforms including Instagram, Facebook, Pinterest, YouTube, and X.