Experience the Limited-Time ‘UMAbred’ Pop-Up Event in Fuchu with Exclusive Thoroughbred Merchandise

A Unique Experience Awaits at the UMAbred Pop-Up Event

The highly anticipated ‘UMAbred’ pop-up event is set to take place at Mitten Fuchu from April 24 to May 10, 2026. This pop-up is a highlight for horse racing and merchandise fans alike, featuring a variety of unique items dedicated to famous thoroughbreds that have made their mark in races like the Derby and the Oaks.

UMAbred, known for its creative interpretation of racehorses into adorable, whimsical merchandise called “UMA” (a play on the word for horse in Japanese), takes pride in providing a taste of horse racing culture through its products.

Exciting Merchandise Offerings

This event will feature an array of items designed to commemorate racing legends, especially those celebrated in the upcoming pinnacle horse racing events, Oaks and Derby. Visitors can expect to see a selection reminiscent of past seasons' ‘Yushun Pop-Up’ product lines, ensuring both nostalgia and new discoveries.

Among the standout offerings will be the “UMA Year of the Horse” series, celebrating the Year of the Horse in 2026, and the quirky “Seven Lucky Gods UMA” series, where racehorses take on the personas of Japan's beloved deities of fortune. Furthermore, attendees can also browse items that claim to bolster good luck in racing, such as the “UMA Omamori” – a unique charm believed to enhance racing fortune.

Don't miss out on the sought-after “UMAbred Figure Collection”, alongside acrylic stands, keychain capsule toys, and the delightful collaboration series “Hayayayakko x Hiyayakko”. This diverse selection ensures that there’s something for every fan.

Additionally, merchandise from the netkeiba online store will be available for browsing and purchase, providing a comprehensive experience for attendees to immerse themselves in the horse racing culture.

Event Details

- Location: 7F Event Space, Mitten Fuchu
- Event Dates: April 24 (Fri) - May 10 (Sun), 2026
- Opening Hours: 10:00 AM - 8:00 PM (Except for May 10, where hours will be 10:00 AM - 7:00 PM)

Attending the Event

To join this exciting event, simply head to the event space directly. Please be aware that during busy times, visitors may be asked to form a line for entry, so your cooperation is appreciated! Moreover, we kindly ask that guests refrain from lingering too long in front of the event space to ensure a smooth flow of attendance.

Conclusion

This UMAbred pop-up event is a perfect opportunity for fans to engage with one of Japan's most heartwarming brands dedicated to horse racing. Whether you are a long-time collector or a newcomer to the scene, the exclusive merchandise and engaging atmosphere promise exciting experiences and memories. For more detailed information, don’t forget to check the official netkeiba website and their social media for updates!