#Japan #Tokyo #music video #JT #Laisan

JT Launches '#InThisWideWideWorld' Campaign

JT is kicking off its latest initiative, the '#InThisWideWideWorld' campaign, starting July 17, 2026. With a focus on personal enrichment, the campaign encourages participants to share posts about the experiences or items that make their hearts feel fuller. These submissions, collected via X, will serve as inspiration for a collaborative music video created with artist Laisan, who will compose an original song for this project. This collaboration aims to highlight diverse perspectives on emotional richness, aligning with JT's Group Purpose of fostering 'greater emotional abundance' for individuals.

The campaign's essence resonates through JT's ongoing advertising series, 'Captain Mott's Adventures', where an explorer interacts with diverse people to discover various forms of emotional fulfillment. '#InThis Wide Wide World' extends this exploration and invites the community to join in the journey, emphasizing the wealth of unknown emotional experiences waiting to be shared.

As part of the '#InThis Wide Wide World' campaign, everyone is welcome to post images of what enriches their hearts on X. Selected images and the usernames of their contributors will be integrated into the resulting JT collaborative music video, demonstrating the collective contribution to the expression of emotional richness. Notably, the campaign will also engage various creators and feature collaborations with TBS Radio programs.

Campaign Details

• - Campaign Name: '#InThis Wide Wide World' Posting Campaign
• - Submission Period: July 17, 2026, 10:00 AM - August 31, 2026, 11:59 PM
• - Release of JT Collaborative Music Video: Planned for Winter 2027
• - JT Official X: @JTofficialjp
• - Special Site: JT Campaign Site

How to Participate

Participants can join the campaign by posting their heartfelt photos through three methods. Your cherished items might reveal a new world to someone else.

• - Ways to Post:

1. Post with Creators: Reply or quote repost the designated post from participating creators to share your photo.
2. Share on TBS Radio: Follow the official X account of 'Air Kidaidan' [@kuki_odoriba] and tag your photos with #odoriba954 and '#InThisWideWideWorld'. Selected stories may be featured on the radio.
3. Directly on JT Official X: Tag your photos with '#InThisWide Wide World' or quote repost from JT Official's post.

Important Notes:

• - Some submitted photos and X account names may be used in the final JT collaborative music video and related promotional activities. Only those who agree to this can participate.
• - Selected photos will receive a direct message from JT Official on X if included in the music video. Be cautious if DM settings restrict notifications.
• - For details on submission criteria and additional information, please refer to the special site linked above.

Featured Participants

• - Artists: The notable Japanese band Laisan. The lyrics and vocals are handled by Saya from Laland, and other musicians contribute distinct styles under various aliases.
• - Participating Creators: Many artists align with the campaign's vision, supporting it through their unique contributions, including Sekiei, Eri Chiba (AKB48), Haruto Shibasaki (painting instructor), and Marine Sakata (Neo Showa artist).
• - Collaborative Programming: A tie-in with the popular TBS Radio program 'Kuki Kaidan no Odoriba', which will air weekly, featuring audience stories and enriching experiences. The episodes are scheduled for August 3, 10, 17, 24, and 31, 2026, totaling five broadcasts.

Join us in celebrating the various ways to enrich our hearts and share the beauty of personal connections through music and creativity!