CCC Takes the Plunge with New Apartment Hotel "Sumu" by Airbnb

CCC Joins Forces with Airbnb for "Sumu"

Culture Convenience Club Co., Ltd. (CCC), headquartered in Yokohama, Kanagawa Prefecture, has made a significant move by embracing a new concept in accommodation with its brand "Sumu powered by Airbnb Partners." With its first location, known as the "Tentative Taito Ward Project," CCC is set to introduce a refreshing take on the traditional hotel experience.

Since 2019, CCC has been actively involved with Airbnb Partners, initiating collaborations that link their loyalty program, V-point, with Airbnb's offerings. Starting in 2024, they will oversee the Airbnb Partners office, focusing on energizing a network of over 200 companies. The launch of Sumu marks an exciting new venture that collaborates with ADDReC Co., Ltd. and Kasoku Co., Ltd., both based in Tokyo, further showcasing CCC's commitment to innovation and community-driven solutions.

"Sumu" embodies the concept that there are stories waiting to be discovered beyond just tourism. This unique apartment hotel brand is designed to break the mold, offering a home-like experience that aligns with Airbnb's vision of home sharing – encouraging decentralized travel where visitors immerse themselves in the local culture.

The first Sumu location, set to break ground in May 2025, will feature curated items like books, electronics, and artwork within its spaces, carefully selected by CCC to enhance the visitor experience. Situated in the Asakusa and Kotobuki area, a neighborhood rich in traditional charm, Sumu's design includes a "book lounge" that caters to local tastes while serving as a cultural hub that connects residents with travelers. This initiative will act as a local tour guide, promoting the region's allure as a vital part of the visitor's journey.

Through its participation in the Sumu project, CCC aims to forge deeper connections with the local community and create a vibrant environment that fosters new relationships between residents and guests. By leveraging CCC's vast resources, knowledge, and networks, they seek to contribute significantly to the development of regional communities.

What is "Sumu powered by Airbnb Partners"?

"Sumu" evolved from Airbnb Japan's initiative, "Airbnb Partners," which seeks to merge the essences of travel and day-to-day living into a seamless experience. It goes beyond physical comfort and facilities, placing great importance on the experiences and cultural richness that can be derived from each stay. As a conceptual space, Sumu envisions a future where tourism and living coexist harmoniously, becoming rooted in its community.

The Meaning Behind Sumu

The name "Sumu" derived from the Japanese term for living (“住む”) signifies the desire to provide a space where guests can feel at home.

For more information, visit the Sumu website and check out Airbnb Japan's official press release.