Discover the Rich Flavors of Japanese Seafood with JFOODO's New Campaign
In an exciting culinary endeavor, JFOODO (The Japan Food Product Overseas Promotion Center) has initiated a campaign titled "It Starts with Japanese Seafood," inviting seafood aficionados in New York City to experience the unmatched quality and flavors of Japanese seafood. Running from February 13 to March 6, 2025, this initiative aims to take diners on a culinary adventure through the tantalizing tastes of Japanese scallops and Buri, showcasing their versatility in various dishes. As Taiki Sawabe, Director of JFOODO Los Angeles, noted, for centuries, Japanese seafood has stood as a hallmark of culinary excellence, finding its way into traditional dishes like sushi and sashimi. This campaign seeks to broaden the palate of diners, demonstrating how these exceptional ingredients can elevate non-Japanese cuisines such as Italian and Peruvian.
Japanese scallops and Buri are the jewels of Japan's seafood offerings, celebrated for their unique flavors and textures. The Japanese scallops are notably sweeter than their counterparts, with a firm, juicy bite that serves as a perfect introduction for those venturing into the world of seafood. Conversely, Buri offers a distinct tasting experience characterized by its melt-in-your-mouth texture. Both ingredients, whether served raw or cooked, showcase the superior quality of Japanese seafood on any plate.
Renowned chefs echo this sentiment. Andy Kitko, Executive Chef at participating restaurants Oceans New York and Carlotto, states, "In my restaurant kitchens, we believe in using the highest quality seafood. I continue to partner with Japanese seafood because you can taste the quality." He emphasizes the meticulous selection and handling process that ensures every piece of seafood remains elevated.
Additionally, these seafood delights come with rich backstories. For instance, Japanese scallops hail from Hokkaido's cold waters, which result in their buttery texture and are regarded as symbols of good luck in Japanese culture. Meanwhile, Buri, traditionally associated with the Kagoshima region, is now more accessible in the United States due to innovative farming practices by Japanese aquaculture experts.
Beyond their flavor profiles, both Japanese scallops and Buri offer nutritional benefits, packed with heart-healthy fats that contribute to overall well-being. Throughout the campaign, various New York restaurants will participate, ranging from classic establishments ideal for family dinners to trendy spots popular on social media.
Some renowned participating restaurants include BONDST, Carlotto, Cotra, Docks, Oceans, Ivan Ramen, KYU, L'Adresse Nomad, and Smithereens. Guests can embark on this seafood adventure by simply asking their servers for a Japanese Seafood appetizer. Diners are encouraged to share their experiences on social media by tagging @JapaneseSeafoodUS on Instagram to amplify the joy of good food.
Soa Forrest, Chef Consultant and Founder of Salt Hospitality, beautifully encapsulates the essence of Japanese seafood: "Japanese seafood is truly unlike any other seafood, and that's no coincidence. Generations of fish farmers have perfected the art of aquaculture so that every bite of Japanese seafood can take your taste buds on an umami odyssey."
To delve deeper into the world of Japanese seafood, including insights about products, restaurant partnerships, sustainability efforts, and year-round meal inspirations, you can visit the Japanese Seafood's official website. Moreover, JFOODO was established by the Japanese government in 2017 to globally celebrate Japanese food culture through marketing campaigns, educational outreach, and restaurant collaborations aimed at showcasing the exceptional quality, purity, and sustainability of Japanese food and beverage products. Their goal is to connect consumers with flavors perfected over generations, varying from time-honored traditions to regionally crafted culinary arts.
As this vibrant campaign unfolds in New York City, seafood lovers and culinary enthusiasts alike have a remarkable opportunity to awaken their taste buds with the exquisite offerings of Japanese seafood. Get ready to indulge in an unforgettable experience that promises to enlighten and excite.
JFOODO (The Japan Food Product Overseas Promotion Center) was instituted by the Japanese government to promote Japanese food culture worldwide through educational outreach and various marketing initiatives. By highlighting the exceptional quality and sustainability of Japan's food products, JFOODO aims to help consumers appreciate the culinary artistry that transcends borders and fosters new flavors.
Japanese scallops and Buri are the jewels of Japan's seafood offerings, celebrated for their unique flavors and textures. The Japanese scallops are notably sweeter than their counterparts, with a firm, juicy bite that serves as a perfect introduction for those venturing into the world of seafood. Conversely, Buri offers a distinct tasting experience characterized by its melt-in-your-mouth texture. Both ingredients, whether served raw or cooked, showcase the superior quality of Japanese seafood on any plate.
Renowned chefs echo this sentiment. Andy Kitko, Executive Chef at participating restaurants Oceans New York and Carlotto, states, "In my restaurant kitchens, we believe in using the highest quality seafood. I continue to partner with Japanese seafood because you can taste the quality." He emphasizes the meticulous selection and handling process that ensures every piece of seafood remains elevated.
Additionally, these seafood delights come with rich backstories. For instance, Japanese scallops hail from Hokkaido's cold waters, which result in their buttery texture and are regarded as symbols of good luck in Japanese culture. Meanwhile, Buri, traditionally associated with the Kagoshima region, is now more accessible in the United States due to innovative farming practices by Japanese aquaculture experts.
Beyond their flavor profiles, both Japanese scallops and Buri offer nutritional benefits, packed with heart-healthy fats that contribute to overall well-being. Throughout the campaign, various New York restaurants will participate, ranging from classic establishments ideal for family dinners to trendy spots popular on social media.
Some renowned participating restaurants include BONDST, Carlotto, Cotra, Docks, Oceans, Ivan Ramen, KYU, L'Adresse Nomad, and Smithereens. Guests can embark on this seafood adventure by simply asking their servers for a Japanese Seafood appetizer. Diners are encouraged to share their experiences on social media by tagging @JapaneseSeafoodUS on Instagram to amplify the joy of good food.
Soa Forrest, Chef Consultant and Founder of Salt Hospitality, beautifully encapsulates the essence of Japanese seafood: "Japanese seafood is truly unlike any other seafood, and that's no coincidence. Generations of fish farmers have perfected the art of aquaculture so that every bite of Japanese seafood can take your taste buds on an umami odyssey."
To delve deeper into the world of Japanese seafood, including insights about products, restaurant partnerships, sustainability efforts, and year-round meal inspirations, you can visit the Japanese Seafood's official website. Moreover, JFOODO was established by the Japanese government in 2017 to globally celebrate Japanese food culture through marketing campaigns, educational outreach, and restaurant collaborations aimed at showcasing the exceptional quality, purity, and sustainability of Japanese food and beverage products. Their goal is to connect consumers with flavors perfected over generations, varying from time-honored traditions to regionally crafted culinary arts.
As this vibrant campaign unfolds in New York City, seafood lovers and culinary enthusiasts alike have a remarkable opportunity to awaken their taste buds with the exquisite offerings of Japanese seafood. Get ready to indulge in an unforgettable experience that promises to enlighten and excite.
About JFOODO
JFOODO (The Japan Food Product Overseas Promotion Center) was instituted by the Japanese government to promote Japanese food culture worldwide through educational outreach and various marketing initiatives. By highlighting the exceptional quality and sustainability of Japan's food products, JFOODO aims to help consumers appreciate the culinary artistry that transcends borders and fosters new flavors.
Topics Consumer Products & Retail）
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