Haru Introduces Inspirational Brand Message: 'Hair is Me' to Celebrate Authenticity in Beauty

Haru Unveils New Brand Message: 'Hair is Me'

Haru, the renowned head beauty brand known for its popular Kurokami Shampoo, is set to introduce a transformative brand message on March 2, 2026. Dubbed 'Hair is Me,' this initiative shifts the focus from how one wishes to be perceived to how one truly wants to exist in their authenticity. Alongside this message, Haru will launch a brand movie that encapsulates the essence of this philosophy.

The Philosophy Behind 'Hair is Me'

The idea behind 'Hair is Me' is profound: hair is not merely a component of one's identity but is an essential expression of oneself. Each person's daily choices reflect on their future hair and style, emphasizing beauty through curated selections. The brand's message insists that all hairstyles—be it high-toned, gray, straight, or otherwise—belong to individual freedoms and lifestyles. Haru's commitment lies in fostering a positive affirmation of self through proper hair and scalp care.

Haru has observed that there is an increasing tendency for hairstyles to determine impressions as influenced by trends and social media. However, challenges such as aging, gray hair, and changing hair quality create confusion and pressure. Haru reminds users that beautiful, healthy hair starts with a solid foundation—taking care of the scalp, which is interconnected with facial skin.

This attention to scalp care encourages individuals not to dwell on how others see them, but rather ponder on how they wish to express themselves. This contemplation nurtures self-acceptance and ultimately contributes to moments of recognizing, 'I love who I am right now.' The inspiration behind 'Hair is Me' stems from this crucial idea.

Brand Movie Launch

The brand movie will be accessible on us, celebrating diverse hairstyles and the freedom they embody. Haru encourages viewers to explore their unique expressions of hair through the lens of personal empowerment and beauty.

- Watch the Main Brand Movie: Main Movie
- Behind the Scenes: Making of the Movie

Media Availability

The new brand movie will be broadcasted on Haru's official YouTube channel, which aims to inspire and engage audiences with its uplifting message.

- YouTube Channel: Haru Official Channel
- Release Date: March 2, 2026

About Haru

Haru has been at the forefront of head beauty, achieving sales of over 8 million units of its Kurokami Shampoo product, which has remained a bestseller for 12 years. Currently, their products are available through an online store and approximately 5,000 outlets across the country. With a focus on head beauty as a form of self-care, Haru encourages individuals to face whom they are becoming as they age, advocating living beautifully and authentically.

- Haru Official Online Shop: Haru Shop
- Instagram: Haru Instagram
- LINE: Haru LINE

About Nijito

Nijito, Haru's parent company, is committed to fostering an environment encouraging individuals to embrace their true selves amidst constant change. As a pro-aging company, they focus on enhancing life with positive daily experiences, inviting everyone to become fond of who they are today.