Pacsun and UFC Light Up New York City
Pacsun is taking the energy of fight night to the streets of New York City with their exciting collaboration with UFC. As UFC returns to the Big Apple for the highly anticipated event, UFC 322 featuring Jack Della Maddalena versus Islam Makhachev, Pacsun has fashioned a unique celebration that highlights both fashion and the thrilling world of mixed martial arts.
This marks the third year of Pacsun's partnership with the UFC, a collaboration that has quickly become a cornerstone of the brand’s identity, resonating with audiences both young and old. The latest effort introduces the UFC NYC Collection—a capsule line that debuted on November 8, perfectly timed to coincide with this iconic UFC card. Inspired by the vibrant culture and street style of New York City, the collection features eight stylish pieces that embody both vintage flair and modern trends.
Among the items available are graphic tees, a zip jacket, a waffle long-sleeve shirt, and a knit jersey, all adorned with UFC logos and design elements that pay homage to New York landmarks. Think skyline silhouettes, the Statue of Liberty, and Madison Square Garden, making the apparel not just a fashion statement but a celebration of a city known for its high energy and rich history in sports.
Prices for the collection range from $35 to $100 and include a variety of sizes from S to XL, making it accessible to a wide audience eager to support their favorite fighters while showcasing their love for the sport. Fans can explore and purchase these exclusive items through Pacsun’s website.
Highlighting the launch of this collection, on November 13, Pacsun's Soho Flagship will transform into a vibrant NYC bodega for an interactive event that fans will not want to miss. Leading the excitement is Nina Drama, a popular UFC expert and social media personality, who will host a live podcast featuring none other than current UFC light heavyweight champion Alex Pereira. This podcast aims to connect with fans, offering them a glimpse into the intense world of UFC while keeping them entertained.
As a bonus, the first thirty guests to arrive at the Soho store will secure a coveted spot at the podcast recording, which will also be live-streamed across Nina's Kick Channel and Pacsun's Instagram. After the recording, guests will have the opportunity to meet both Nina and Alex, dive deeper into the UFC Collection, and have a chance to win fan-favorite items through claw machine giveaways, including signed gloves and exclusive fight night tickets.
All of this culminates to create an unforgettable experience for attendees, allowing them to immerse themselves in the electrifying atmosphere of UFC while enjoying stylish apparel that speaks to their passion. As Richard Cox, Chief Merchandising Officer of Pacsun, reflects: “Our partnership with UFC continues to be a highlight for the Pacsun community, uniting our shared love for sports and style.”
The electrifying atmosphere of fight night, combined with Pacsun's fashionable flair, aims to set a new standard for engaging with fans and solidify the brand’s commitment to creating unforgettable moments rooted in the love of sports. Be sure to mark your calendars for this exciting event and check out the collection available at
Pacsun's official site where style meets the spirit of the fight.